An Analysis of Character Costume Design of Game <Genshin Impact> through Peirce’s Semiotics -Focusing on the Cultural Characteristics of the Character Yun Jin
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With the growth of the global game market, domestic game users can easily access games made in various countries. And in this global competition, games that creatively reflect various cultural elements are increasing. The representative one is the off-world game <Genshin Impact> developed by China's HoYoverse, which reflects the cultural characteristics of various countries in character and space design. At this time, it can be said that costume design is particularly important in that it is a symbol that not only effectively conveys the character's personality and charm, but also reveals exotic characteristics. Therefore, this paper first reviewed previous studies on character costumes and costume symbols, and briefly examined the cultural utilization strategy of < Genshin Impact >. Later, using Peirce’s semiotics, character in <Genshin Impact> that reflects the cultural characteristics of China was analyzed. As a result of the analysis, it was found that the character design strategy of <Genshin Impact> focuses on the rich cultural context of China, actively borrows the cultural code of the subculture, while transforming the costume components in the direction of highlighting the character. Afterwards based on the analysis results, the direction of development for future research was suggested.
Abstract
With the growth of the global game market, domestic game users can easily access games made in various countries. And in this global competition, games that creatively reflect various cultural elements are increasing. The representative one is the off-world game <Genshin Impact> developed by China's HoYoverse, which reflects the cultural characteristics of various countries in character and space design. At this time, it can be said that costume design is particularly important in that it is a symbol that not only effectively conveys the character's personality and charm, but also reveals exotic characteristics. Therefore, this paper first reviewed previous studies on character costumes and costume symbols, and briefly examined the cultural utilization strategy of < Genshin Impact >. Later, using Peirce’s semiotics, character in <Genshin Impact> that reflects the cultural characteristics of China was analyzed. As a result of the analysis, it was found that the character design strategy of <Genshin Impact> focuses on the rich cultural context of China, actively borrows the cultural code of the subculture, while transforming the costume components in the direction of highlighting the character. Afterwards based on the analysis results, the direction of development for future research was suggested.
참고문헌 (23)
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