도시 공간적 특성을 고려한 옥외광고물 자유표시구역의 지정 방안

Abstract

Outdoor advertising has been one of the main element of urban landscape of Korea, since we has a high level of dependence on the outdoor advertising. Free Outdoor Advertising Zone(FOAZ), where the outdoor advertising can be installed freely without the constraints on the number, location, etc, will have a big influence on the urban landscape. We need to seek for a symbiotic plan in the urban level before the implementation of FOAZ. Therefore, this study aims to suggest principles for the designation of FOAZ considering the quality of urban space, so the harmony between the FOAZ and the urban landscape can be achieved. The study analyzed the condition of special districts of outdoor advertising through the analysis of the legal system related to the outdoor advertising and analyzed the characteristics of urban spaces by the frame of urban-district-street for the foreign cases. Based on the above analysis, the suggested principles for the designation of FOAZ considering the quality of urban space are as follows: 1)Designate at the commercial zone where the live urban activities take place. It should be the area-based commercial zone instead of linearly designated commercial zone considering the residential zone nearby. 2)Designate at the area where has the specialized characteristics. Connect with the specialized cultural attractions of the area such as Special Tourist Zone and Cultural District. 3) Designate at the area where has the enclosed urban structure. The boundary of the Zone should be the street wall created by architectures instead of the street itself. 4) Designate at the pedestrian friendly street so that the pedestrians can enjoy the outdoor advertising as a cultural element.