공공정책과정의 가치와 공공관계
Values in Public policy process and Public Relations
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이 논문은 공공정책을 통해 중요시해야 할 가치를 계층화시켜보았다. 계층은 4단계로 구분하였으며 인간존엄성의 추구 - 상위가치로 정의, 공익, 자유, 평등 - 정책과정의가치로 형성과정에서의 타당성, 적실성, 대표성, 민주성, 집행과정의 민주성, 수용성, 반응성, 정책결과단계의 균형성, 인본성, 형평성 - 수단적 가치로 합법성, 능률성, 경제성,효과성, 생산성, 합리성 등이다. 이 중 정책과정에서의 가치와 공공관계의 역할에 관심을 가졌다. 정책의 과정을 정책형성과정, 집행과정, 정책산출과정으로 나누어 각 과정에서 중요시해야 할 가치를 분류하였으며, 각 과정에서 실현해야 하는 가치에 따라 공공관계는어떻게 형성되어야 하는 지를 살펴보았다.
Abstract
Values of public policy are classified in 4 levels here. The most significant value is 'human dignity'. The second level values are public interest,justice, freedom, equality. Third level values are validity, relevance,representativeness, democracy, responsiveness, acceptability, equilibrium,humanity, and equity. The fourth level values are legality, efficiency,economy, effectiveness, productivity, rationalism. I tried to classify the values which should be treated important in each policy process - policy formation, policy implementation, and policy outcome. Validity, relevance, representativeness, and democracy are important in the policy formation process. Responsiveness, acceptability and democracy are important in the policy implementation process. Equilibrium, humanity, and equity are important in the policy outcome process. The public relations should function differently in each policy process. Government manage the public relations carry out the democracy,representativeness, expression, and perception function in the policy formation process. Democracy means that government have to guarantee for citizen to participate in the policy formation process. Representativeness means government have to reflect the will of the poor. Expression means that public relations help citizen voice their opinion to the policy and perception is people recognize the policy through public relations which will be formulated. In the policy implementation process, public relations promote government's response to the will of the citizen, make citizen to prefer the policy and accept the policy. In the policy outcome process, government explain the effect of policy outcome and coordinate with citizen about the policy which will be made in the future though public relations. The contribution of this article are two points. First, I classified the values of public policy based on the policy process-policy formation,policy implementation, and policy outcome. Second, public relations should function differently in each policy process.
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