사무직 근로자의 인공지능 인식이 일상생활 만족에 미치는 영향: 인공지능 리터러시의 매개효과 및 디지털 자립의 조절된 매개효과

Abstract

The purpose of this study is to examine how office workers’ perception of artificial intelligence (AI) affects their daily life satisfaction, focusing on the mediating effect of AI literacy and the moderated mediating effect of digital self-reliance. Using 2024 Digital Divide Survey data collected by the National Information Society Agency of KOREA, 1,392 office workers were analyzed Descriptive statistics and correlation analysis, mediation analysis, moderation analysis, and moderated mediation analysis. Results showed that office workers’ perception of AI significantly influenced their daily life satisfaction. AI literacy partially mediated the relationship between AI perception and daily life satisfaction, while digital self-reliance moderated the relationship between AI literacy and daily life satisfaction. Digital self-reliance strengthened the influence of AI perception on daily life satisfaction through AI literacy. These findings indicate that the quality of life can increase for office workers as they accumulate positive perceptions and literacy about artificial intelligence, and suggest that digital independence based on autonomy and execution power can play a key role in enhancing individual productivity and competitiveness. This study expanded the scope of existing research by comprehensively verifying the impact of artificial intelligence recognition, literacy, and digital self-reliance on daily life satisfaction. In practice, it provided strategic implications for enhancing the quality of life by strengthening AI competency of office workers in terms of corporate education and policy design.