A Study on the Influencing Factors of Social Music APP Users’ Discontinuance Intention
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This study aims to analyze the factors influencing the discontinuance intention of social music APP users, to help APP operators propose platform optimization solutions. Based on the Stimulus-Organism-Response (S-O-R) theory, this study constructs a model of the factors influencing social comparison, privacy concerns, information overload, function overload, anxiety, fatigue, and discontinuance intention. This study collected 393 valid questionnaires and used the structural equation model software PLS-SEM to examine the mechanisms of motivational factors on social music APP users’ anxiety, fatigue, and users’ discontinuance intention. This study found that internal motivation (social comparison, privacy concerns) and external motivation (information overload and function overload) influence users’ discontinuance intention through anxiety and fatigue. Social music APP operators need to integrate internal and external motivational factors to alleviate users’ anxiety and fatigue, to increase community user activity.
Abstract
This study aims to analyze the factors influencing the discontinuance intention of social music APP users, to help APP operators propose platform optimization solutions. Based on the Stimulus-Organism-Response (S-O-R) theory, this study constructs a model of the factors influencing social comparison, privacy concerns, information overload, function overload, anxiety, fatigue, and discontinuance intention. This study collected 393 valid questionnaires and used the structural equation model software PLS-SEM to examine the mechanisms of motivational factors on social music APP users’ anxiety, fatigue, and users’ discontinuance intention. This study found that internal motivation (social comparison, privacy concerns) and external motivation (information overload and function overload) influence users’ discontinuance intention through anxiety and fatigue. Social music APP operators need to integrate internal and external motivational factors to alleviate users’ anxiety and fatigue, to increase community user activity.
참고문헌 (17)
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