A Study on Perception Changes of Chinese Audiences in Rugby Before, During, and After the Tokyo Olympics
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This study aims to investigate the perception changes of Chinese audiences in rugby by analyzing social big data before, during, and after the rugby projects in the Tokyo Olympics. This study used textom to collect data. Researchers extracted keywords about rugby from Chinese websites and social media platforms before, during, and after the Tokyo Olympics. The researchers conducted text mining, frequency analysis, centrality analysis, and CONCOR analysis on the extracted keywords to observe the correlations, clusters, etc. between the main rugby-related keywords. Firstly, in the initial stage, rugby development in China followed the rugby development pattern of the UK and the USA. Besides, Chinese audiences focused much on women’s rugby in the Olympic Games. Secondly, after the 2020 Tokyo Olympics, the Chinese audience also hoped that their schools will add rugby to physical education and enable students to learn to play rugby.
Abstract
This study aims to investigate the perception changes of Chinese audiences in rugby by analyzing social big data before, during, and after the rugby projects in the Tokyo Olympics. This study used textom to collect data. Researchers extracted keywords about rugby from Chinese websites and social media platforms before, during, and after the Tokyo Olympics. The researchers conducted text mining, frequency analysis, centrality analysis, and CONCOR analysis on the extracted keywords to observe the correlations, clusters, etc. between the main rugby-related keywords. Firstly, in the initial stage, rugby development in China followed the rugby development pattern of the UK and the USA. Besides, Chinese audiences focused much on women’s rugby in the Olympic Games. Secondly, after the 2020 Tokyo Olympics, the Chinese audience also hoped that their schools will add rugby to physical education and enable students to learn to play rugby.
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