中国媒体对2016年里约奥运会 “中国女排” 历史文化意义建构方式的批判性话语分析研究
Cultural Meanings of the 2016 Chinese National Women's Volleyball Team: Critical Reading and Interpretation through the Discourse Analysis on the Chinese Media Representation
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The Chinese women’s national volleyball team’s victory at the 2016 Rio Olympic Games was not merely a sporting achievement, but a culturally and historically significant event that was strategically reinterpreted by Chinese media. Grounded in the theoretical framework of “Critical Discourse Analysis”, this study adopts textual analysis and critical discourse analysis to examine how five major Chinese English-language media outlets—China Daily, Global Times, China.org.cn, Xinhua, and South China Morning Post—framed the Rio victory. The focus is on how these representations shaped national identity, conveyed ideological values, and reconstructed gender roles. The analysis reveals three dominant narrative trajectories in the media discourse. First, the victory was framed as a symbolic resurgence of national spirit and a moment of renewed patriotic sentiment. Second, the long-standing notion of the “women’s volleyball spirit” (nü pai jingshen) was rearticulated as a cultural value aligned with contemporary social ideals, emphasizing collective perseverance and intergenerational continuity. Third, head coach Lang Ping was constructed as a symbolic figure both a national hero and an empowered female leader serving as a bridge between past and present. These narratives functioned not only to inspire national solidarity, but also to present a confident and progressive image of China to the global audience. This study argues that Chinese media representations of the volleyball team’s success transcend conventional sports reporting. Through selective storytelling and symbolic framing, the media actively participated in shaping national narratives, collective memory, and gender representations. The case of the 2016 volleyball victory illustrates how sport serves as a powerful ideological and cultural medium in China’s soft power strategy under the context of globalization.
Abstract
The Chinese women’s national volleyball team’s victory at the 2016 Rio Olympic Games was not merely a sporting achievement, but a culturally and historically significant event that was strategically reinterpreted by Chinese media. Grounded in the theoretical framework of “Critical Discourse Analysis”, this study adopts textual analysis and critical discourse analysis to examine how five major Chinese English-language media outlets—China Daily, Global Times, China.org.cn, Xinhua, and South China Morning Post—framed the Rio victory. The focus is on how these representations shaped national identity, conveyed ideological values, and reconstructed gender roles. The analysis reveals three dominant narrative trajectories in the media discourse. First, the victory was framed as a symbolic resurgence of national spirit and a moment of renewed patriotic sentiment. Second, the long-standing notion of the “women’s volleyball spirit” (nü pai jingshen) was rearticulated as a cultural value aligned with contemporary social ideals, emphasizing collective perseverance and intergenerational continuity. Third, head coach Lang Ping was constructed as a symbolic figure both a national hero and an empowered female leader serving as a bridge between past and present. These narratives functioned not only to inspire national solidarity, but also to present a confident and progressive image of China to the global audience. This study argues that Chinese media representations of the volleyball team’s success transcend conventional sports reporting. Through selective storytelling and symbolic framing, the media actively participated in shaping national narratives, collective memory, and gender representations. The case of the 2016 volleyball victory illustrates how sport serves as a powerful ideological and cultural medium in China’s soft power strategy under the context of globalization.