基于神话论的动画电影『哪吒之魔童降世』角色设计的符号学研究
A Semiotic Study of the Characters in the Animated Film Ne Zha: I am the Destiny Based on Mythology
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研究目的: 本文研究目的是为创作具有传播力和影响力的动画角色提供新的分析视角. 研究方法: 本文运用了罗兰･巴特的神话论符号学理论, 结合时代及社会背景, 对『哪吒之魔童降世』中的角色设计进行了外延意义，内涵意义和神话意义分析. 研究内容: 研究了动画电影『哪吒之魔童降世』中的主人公角色背后蕴含的时代神话意义. 结论与建议: 『哪吒之魔童降世』通过角色设计创新, 暗含了对青年一代人意识形态的引导, 即对个人主义与集体主义的融合与提倡. 新时代中国动画产业想要在全球范围内实现可持续发展, 则建议从神话论角度思考, 理解并设计大众认同感和文化意识形态影响力兼具的动画角色.
Abstract
The purpose of this study is to provide a new analytical perspective for the creation of animated characters with communication and influence. This paper uses Roland Barthes' theory of mythological semiotics and analyze the denotative meaning, connotative meaning and mythological meaning of the character design in Ne Zha: I am the Destiny. The content of the research mainly analyzes the significance of the times behind the protagonists Nezha and Aobing. Finally, The analyze results show that Ne Zha: I am the Destiny implies the guidance of the ideology of the younger generation, which is the integration and advocacy of individualism and collectivism through the innovation of character design. In the new era, if the Chinese animation industry wants to achieve sustainable development on a global scale, it is recommended to think from the perspective of mythology, understand and design animation characters that have both public identity and cultural and ideological influence.
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