Study on Sneaker Fever: Transition from Collection to Digital Art
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This study aims to review the history of how sneakers create a massive impact in our society by revolutionizing the market and why lots of people go enthusiastic for them. It utilizes literature research approach to analyze sneaker fever in the culture of collection and even in the form of digital art boom. It explores how and when sneakers become a craze of more than just being a feet protection and how they become a form of digital art through NFT etc. In conclusion, it suggests that the sneaker fever can be explained by several social science theories like the social identity theory, the law of supply and demand, and the concept of the fear of missing (FOMO).
Abstract
This study aims to review the history of how sneakers create a massive impact in our society by revolutionizing the market and why lots of people go enthusiastic for them. It utilizes literature research approach to analyze sneaker fever in the culture of collection and even in the form of digital art boom. It explores how and when sneakers become a craze of more than just being a feet protection and how they become a form of digital art through NFT etc. In conclusion, it suggests that the sneaker fever can be explained by several social science theories like the social identity theory, the law of supply and demand, and the concept of the fear of missing (FOMO).
참고문헌 (17)
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