A Study on the Post Tourist Behaviors According to the Tourism Typology and Motivation
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The research would provide a theoretical basis and can reference suggestions for the development of tourism motivation and the strategic marketing of outbound travel. A model of tourism motivation, travel typology and based on the push pull factor was constructed, and it offers a situation approach to understand tourist motivation and attempts to extend empirical evidence on the overseas travel among the push and pull motivation, tourism typology and travel behavior. A quantitative study was carried out using a questionnaire survey for Korean overseas travelers to North America, Europe, Asia and Oceania and 278 questionnaires were recovered. The study results showed that push-pull factors differently influenced on travel typology choice and it affected the travel behavior. Tourist motivation formation with pull factors and push factors and recent tourist motivation flows can be grasped through this research and, as the result of the research, most of package out-bound travelers’ motivation factors to choose their travel types are based on tourist attractions (8 pull factors). Conducting travel activities willingly submitting consequence risks is corresponding to the pull factors of tourist attractions. These destination selection factors can strengthen and motivate 6 push factors that is shown in the result of the research. This research would make recommendations to improve tourism typology choice and satisfaction.
Abstract
The research would provide a theoretical basis and can reference suggestions for the development of tourism motivation and the strategic marketing of outbound travel. A model of tourism motivation, travel typology and based on the push pull factor was constructed, and it offers a situation approach to understand tourist motivation and attempts to extend empirical evidence on the overseas travel among the push and pull motivation, tourism typology and travel behavior. A quantitative study was carried out using a questionnaire survey for Korean overseas travelers to North America, Europe, Asia and Oceania and 278 questionnaires were recovered. The study results showed that push-pull factors differently influenced on travel typology choice and it affected the travel behavior. Tourist motivation formation with pull factors and push factors and recent tourist motivation flows can be grasped through this research and, as the result of the research, most of package out-bound travelers’ motivation factors to choose their travel types are based on tourist attractions (8 pull factors). Conducting travel activities willingly submitting consequence risks is corresponding to the pull factors of tourist attractions. These destination selection factors can strengthen and motivate 6 push factors that is shown in the result of the research. This research would make recommendations to improve tourism typology choice and satisfaction.
참고문헌 (19)
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