COVID-19 팬데믹 기간의 디지털 박물관 및미술관의 경영전략에 관한 연구
A Study on the Management Strategies of Digital Museums and Art Galleries During the COVID-19 Pandemic
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초록
본 연구는 코로나 19 팬데믹 시대에 전통적인 박물관과 미술관이 디지털 모드와 전자적 서비스로 어떻게 전환되고 있는지에 대한 조사를 통해 디지털 박물관 및 미술관 운영 방안을 모색해 보고자 하였다. 구체적으로, 이러한 위기에 처한 박물관‧미술관을 이해하기 위한 질적연구 방법으로 전 세계에서 선별한 박물관 및 미술관들의 다양한 운영전략과 과제, 권장사항 그리고 관련 문헌과 보고서를 조사 분석하였다. 이를 통한 본 연구 결과 첫째, 디지털 박물관 및 미술관이 디지털 및 e-서비스 이용을 개선하는데 유익하며, 둘째, 팬데믹으로 인한 경제적 손실을 상쇄하는 데 도움이 됨을 밝혔다. 셋째, 또한 다양한 역사와 문화에 대한 교육학습법을 개선하는데 기여하고, 넷째, 코로나19 팬데믹에 대한 인식을 높이는 데 도움이 되었으며, 다섯째, 디지털 커뮤니티를 통한 포용성과 개방성을 제공하였다. 본 연구는 예술의 지속가능성을 위해 디지털 박물관 및 미술관으로의 전환이 필요하다고 주장함으로써 그에 따른 기관 경영을 어떻게 진행할 것인가에 대한 몇 가지를 제안하였다.
Abstract
This study explores the management of digital museums and art galleries during the COVID-19 pandemic. It also probes on how traditional museums and art galleries are shifting into digital mode and electronic services. Specifically, it looks at the various implementation strategies, challenges and recommendations of selected museums and art galleries around the world. Accordingly, this study uses qualitative research methods to analyze relevant literature and reports in order to understand and examine the various strategies and activities of museums and art galleries in this crisis. In so doing, this study findings revealed that the digital museums and art galleries are First beneficial in improving the use of digital and e-services; Second helpful in offsetting economic losses due to the pandemic, Third contributes in improving educational learning about various history and culture, Fourth help in increasing awareness about the COVID-19 pandemic and Fifth provide inclusivity and openness through a digital community. By arguing that shift to digital museums and art galleries are necessary for the sustainability of the arts, this study concludes with some recommendations on how to proceed with managing the digital museums and art galleries.
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