언택트 시대, 사립미술관의 온라인 플랫폼과 소셜 미디어 활용 현황에 관한 연구

Abstract

In the Pandemic era due to COVID-19, each museum around the world underwent many changes and sought new things. Korea’s national and public art museums are conducting face-to-face communication through reservation systems and restrictions on the number of people, and indirect communication such as various SNS, homepages, and online exhibitions. However, private art museums, which account for a large proportion of the art world, are different from national and public art museums in many ways, and the degree of onlineization is also different. Nevertheless, research on online exhibitions and online communication on private art museums is very insufficient, therefore a research on this topic is needed. The purpose of this study is to examine the communication with the audience conducted by private art museums on online platforms in the Pandemic era due to COVID-19, and in particular, to consider changes in virtual or indirect communication methods. The research method examined the characteristics of private art museums’ online platforms by comparing and examining the online platforms of major national and private art museums 1. theoretical consideration, 2. difficulties caused by COVID-19, government support in such situations, and 3. online platforms of major national and private art museums. The results of the study are as follows. First, the number of SNSs of national and public art museums increased rapidly before and after the pandemic, but there was no quantitative change in private art museums. This is evidence that private art museums have been steadily conducting SNS even before the pandemic. Second, private art museums tend to focus on image-oriented Instagram rather than YouTube videos. Third, private art museums, unlike national and public art museums, did not have their own online exhibitions. Fourth, private art museums had little connection between SNS, unlike national and public art museums. Most private art museums lack the ability to build their own online sharing platforms, so I propose to develop a joint platform in solidarity together.