中國動畫角色造型設計的特點與發展策略硏究

Abstract

Recently, the environment of China’s animation industry is relatively good, but it is also facing many development problems. The animation capital is seriously insufficient, and the excellent creative talents and production talents are still lacking, especially the directors with original ability are relatively few. In the ten years of animation development, not many animated character brands have been created. The purpose of this paper is to put forward a practical plan for the production and industrialization of Chinese animation character modeling, and to improve the effect of animation character industrialization. Therefore, from the method, mainly take Chinese animation works and personal works as examples to analyze the problems in character design, such as modeling characteristics, body proportions, imitation, etc., and put forward the development plan of Chinese animation characters on this basis. The research result of this thesis is to put forward the scheme that needs to be used before and during the design in the aspects of character individuation, stylization, color matching and so on. In the future, if this scheme is used, the animated characters can enhance the audience’s favor, and it will be more convenient for the later development of derivative products.