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中, 美, 日动画电影创作风格的比较研究

China, the United States and Japan's animation film creation style of comparative study

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通过对中、美、日动画电影主要创作风格的归纳, 对三国主要的艺术特质及其表现风格从案例出发比较, 发现彼此都离不开自己的传统绘画艺术、审美习惯与思维方式, 演化出自己独特的动画电影艺术形式;美国重写实艺术表现和对新科技的开发利用、日本重传统绘画艺术与故事漫画的表现, 商业方面, 他们依托本国和全球娱乐市场多样性的不同需要, 满足了不同市场的需要, 开发出不同的商业模式;内容方面, 弘扬普世价值的善恶观和满足个人主义的英雄观, 开发出多样性的商业、艺术动画电影赢得了全世界不同观众的喜爱。 对照美日两国看中国, 50-80年代是基于社会主义意识形态需要考量来创作动画电影, 虽然80年代改革开放后, 基本回归到从娱乐市场和观众多样性需要出发去创作, 但后果还是影响到今天的中国动画电影, 导致创作动力和原创人才的中断, 多样性创新风格和商业市场运作机制的缺失。 日本从美国模式始终找到了自己的定位与成功, 今天的中国需要从美、日模式中找到自己的创作风格与定位, 需要从政府管理模式、行业规范、国际化人才培养与积累等多方面系统化梳理才是根本。

Abstract

Through the comparative analysisand inductive research on main creation styles of Chinese, American and Japanese animation films, a conclusion can be given out, which means that the animation film style of each country can hardly be formed without their own traditional painting art, aesthetics habits and ways of thinking. It is these characteristics that form their unique animation film style. America emphasizes realism art, development and utilization of new technology, Japan pays sepcial attention totraditional painting art and comic stories. In business aspect, they bring about different business models relying on the experience of satisfying the diverse needs of domestic and global entertainment markets. When it comes to the content field, they carry forward universal values and meet the individualistic heroismso that a variety of business animation films and art animation films find their ways into the global market and acquire great popularity among audiences from all over the world. Through the comparasion of American and Japanese animation films, a new view to analyze the animation films of China is created. Animation creation is largely based on the need of socialist ideology from 50s to 80s. Even though the purposes of animation film creations returned to satisfying the diverse requirements of commercial markets and audiences, the consequences, such as the break gap of creations and talents, the lack of diverse creative styles and commercial market operation mechanism, sitll affect China’s animation films today. Japan found thier position from the American model and became successful. Nowadays, China need find our own creative style and position from American model and Japanese model. And the systematic reformings that are detailed in the government managements, industry standards, internationalized talents cultivation and accumulation are the essential point.

참고문헌 (5)

  1. 肖路, "国产动画电影传统美学特征及其文化探源" (2008), 上海人民出版社
  2. 张爱华, "个性与共性:中美电影文化比较研究" (2008), 中国电影出版社
  3. 荣格文集, "心理类型——个体心理学" (2011), 国际文化出版公司
  4. "百度百科"[URL]
  5. 李长庆等, "日本文化产业与动漫研究" (2011), 北京大学出版社

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