장수 빵 가게 서울 태극당의 장수경영전략 연구

Abstract

The purpose of this study is to investigate the long-term survival model of companies and longevity management strategies through domestic long-lived stores. As for the research method and contents, the case analysis method through interviews with representatives and staff and various data was used centered on Taegeukdang, a long-lived bread shop in Seoul, which has been in business for 76 years. As a result of the study, the 8 longevity management strategies of Taegeukdang in Seoul 1. Open a bakery in a place where people gather. 2. Tell the story of longevity with the oldest bakery in Seoul. 3. There are craftsmen who insist on time-honored handmade production methods. 4. As long as principles are important, there is a well-established management. 5. Seoul Taegeukdang had its own innovative longevity management philosophy. 6. The family business was passed down through three generations, including grandfathers, fathers, and grandchildren. 7. Longevity products that changed the fate of the store have longevity brand names. 8. There is a CEO's employee love conveyed in a hand letter. The implication of the study results is that if the longevity management strategy of Taegeukdang, a long-lived bread shop in Seoul, is utilized, it will be helpful in revitalizing young entrepreneurs or enhancing the long-term viability of businesses and small businesses.