한글서예 문화의 국제화를 위한 도상기호학적 시론

Abstract

This study is a semiotic investigation work for Korean calligraphy, which carried on the legacy of traditional calligraphy focusing on Chinese character. Korean calligraphy has succeeded and developed the calligraphy system of Chinese character which has been practicing vitality based on line and stroke. In digital age which focuses on the Fourth Industrial Revolution and AI, the future generation faces the challenge to overcome the traditional calligraphy dependent on tool of brush. It does not mean to take advantage of specific ideology of "Thing with the most Korean feature can also succeed in the global market". Overcoming traditional calligraphy means to abandon prejudices about specific cultures such as Western and Oriental, Chinese, Japanese, and Korean and to find methodological possibilities on globalization of the superiority within Korean calligraphy while selecting identify of every letter. Among the debaters, one may wonder on reasons for finding methodological possibility in semiotics. Semiotics differentiates background, region, era,and nationality for typical icono-text integrated with text characters and images and analyzes and identifies the symbolism and stylistic characteristic. It is also a methodological tool for academical establishment. In order to suggest the direction for contemporary calligraphy which integrates image and text and forms the third system unlike text-based linguistics research and image-based iconography, the semiotic investigation can be the alternative to calligraphy research as tradition succession and modernization. Western semiotician such as Derrida, Roland Barthes and Peirce explained the relation between text and image, origin and development of text, symbolization process of shape in the perspective of Grammatologie(graphonomy) and perspective of diagram(text drawing) In graphonomy, the drawing is abstracted from the initial drawing, same as the Chinese character and the drawing focuses on image abstraction during the hieroglyphic process. On the other hand, text drawing starts from abstract text, same as Korean alphabet and the and text drawing focuses on text abstraction which gradually changes text to image. These are the significant distinction between traditional calligraphy and Korean calligraphy and they will be explained in detail later on. This study reconsiders the Saussure, a semiotician, thoughts saying "It is only meaningful within difference and through difference" which demonstrates formative semiotics Formative semiotics is suggested by Jean-Marie Floch, French art history scholar, and it focuses on formality rather than the essence of visual expression. It focuses on formative elements such as arrangement of shape, coor and topography. (especially semiotic square)perspective pursued by western semiotics. Through such reconsideration, the study aims to suggest differences in western typography and calligraphy and oriental traditional calligraphy and text drawing.