고전 번역서의 대중문화콘텐츠 개발 방안 -한국국학진흥원 사례를 중심으로-

Abstract

This study aims to explore strategies for developing classical translation works into popular cultural content, focusing on the case of the Korean Studies Institute (KSI), and to propose a more advanced model and direction based on these insights. To achieve this, the study first examines how classical works can be utilized in the popular culture content market. It then discusses the extent to which classical works should be translated to meet the demands and overcome the limitations of the market, ensuring their applicability in the field of popular culture content creation. Building on this discussion, the study delves into the KSAC’s Story Theme Park and related initiatives as examples, offering more concrete directions for advancement. Through this analysis, the study highlights the importance of making classical works engaging and appealing from a modern perspective, providing materials that contemporary audiences can appreciate. Furthermore, it emphasizes that to support creators, it is necessary not only to overcome linguistic barriers through primary translation but also to address cultural barriers stemming from a lack of understanding of tradition and history. Using KSI's <Story Theme Park> as a case study, the paper reviews its foundational approach and content offerings. Despite these efforts, challenges remain, particularly from the creators' perspective, in reconstructing fragmented information into cohesive narratives. To address this issue, the author advocates for the integration of all life elements related to a specific event or figure, structured around a central story. This necessitates a microhistorical methodology, which involves isolating stories within a tangible timeframe relevant to everyday life and combining diverse elements within that timeframe. Such an approach extends beyond traditional concepts of translation, underscoring the need for what the author terms "translation of translations." This phase requires collaboration among experts across various fields, as it cannot be achieved solely by individual translation or classical studies specialists.