테마파크 환경 공간의 색채디자인에 관한 연구

Abstract

As the economy continues to develop, the number of theme parks around the world is soaring and the number of tourists is increasing year by year. In the post-COVID era, people all want to escape from their monotonous and dull daily lives, fall into the dreamy, novel, and tense atmosphere created by the theme park, and also have a pleasant emotional experience. The environmental space of the theme park is a factor that directly interacts with visitors and directly affects the emotional experience of visitors. Color design is also a key element of envi- ronmental space design, so color design should receive more attention and research. Color de- sign can strengthen the theme, create an atmosphere, guide tourists' movements, and provide rich emotional experiences to deepen and increase the brand's influence. This study explored the relationship between color and the environmental space components of the theme park, the technique and principles of color design, and the impact of color on the theme park atmos- phere, psychological experience, and emotional empathy for tourists through theoretical research and best practice analysis.