샴푸의 안전성·유해성분 인식에 따른 사용실태

Abstract

This study focuses on the shampoo that is the most used among hair products, and aims to understand the awareness of the safety and harmful ingredients of shampoo and to consider the actual state of use accordingly. For this purpose, an online questionnaire survey was performed against a total of 318 women in their 20s to 50s. The results of the study on ‘Status of use reality according to the awareness of safety and harmful ingredients of Shampoo’ are as follows. First, as for the awareness of the safety of shampoo according to general characteristics, it was found that the higher the age, the higher the safety awareness, and the higher the monthly income, the higher the level of awareness. Second, the perception of shampoo by harmful ingredients according to general characteristics is higher as the age increases, and it is not related to final education, job, and monthly income. Third, as for the use status according to the safety awareness of shampoo was most influenced by comparing shampoo information. Fourth, as for the use status according to the recognition of harmful ingredients of shampoo, artificial coloring/artificial fragrance concerns had the greatest impact on using shampoo after comparing information. Fifth, it was found that the shampoo use status according to safety and harmful ingredients recognition had the greatest impact after comparing shampoo information according to safety awareness. Therefore, at a time when the safety issue of cosmetic ingredients is becoming increasingly important in our society, this study is expected to be used in marketing strategies along with product development based on the safety of hair products in the future.