Z세대 미용인의 특수분장 영상 콘텐츠관심도와 만족도에 대한 연구 - OTT 서비스를 중심으로 -

Abstract

The popularity of Korean films and dramas has spread worldwide, and by the 2020s, they have achieved nominations and awards at overseas film festivals. Among them, works in which SFX makeup appeared in video contents are drawing attention at domestic and abroad, and are at the center of the topic. The OTT service, a new video format, can be viewed in various formats in an environment where the Internet is available. Generation Z, which has a high ability to use smart devices, has established itself as the main consumer of OTT services, and is expected to be the viewing floor of SFX makeup video contents in the future. Therefore, the purpose of this study is to help the direction of production of SFX makeup video content in the future by studying the interest and satisfaction of the preferred SFX makeup video content by genre by identifying the subject's use of OTT service. This study surveyed Beauty Industry’s Generation Z male and female from 1995 to 2005 from July 22 to August 11, 2021, and 433 valid questionnaires were used as final analysis data out of 500 questionnaires. The results of this study are as follows. The subjects showed a high utilization rate of OTT services. The quality of content was prioritized as the criterion for selecting the OTT service for paid subscriptions. As a result of examining the interest and satisfaction of each genre of SFX makeup video contents, it was found that the interest was not proportional to the satisfaction. As a result of this, while interest of domestic SFX makeup video contents was high but, satisfaction was lower than the foreign content. Nevertheless, users expressed a positive intention to re-subscribe, showing the possibility of development in the domestic market and the SFX makeup video content market.