특수 분장 1인 방송 콘텐츠의 선호도 분석
Analysis of Preferences for One-person Broadcast Contents in Special Makeup
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초록
Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This studyaims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on thederived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing,model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videosuploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorlyfocused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data usingSPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were con-sidered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic char-acteristics, experts, background music and sound effects, celebrities, product information, and knowhow were mostpreferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such datafor beauty-creators-to-be in creating videos that generate more clicks.
Abstract
Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This studyaims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on thederived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing,model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videosuploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorlyfocused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data usingSPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were con-sidered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic char-acteristics, experts, background music and sound effects, celebrities, product information, and knowhow were mostpreferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such datafor beauty-creators-to-be in creating videos that generate more clicks.
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