SEM분석을 통한 병원내부서비스품질과 병원만족도 간의 공감성의 매개효과
Mediating Effect of Empathy between Hospital Internal Service Quality and Hospital Satisfaction through SEM Analysis
2
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Objectives: In view of the fact that the level of evaluation of hospital service quality, we will examine the extent to which empathy plays a mediating role in the impact of hospital service quality on hospital satisfaction. Methods: We want to verify the indirect effect as a parameter of empathy between hospital internal service quality and hospital satisfaction by SEM analysis. Results: The potential variables in which empathy plays a complete-mediated role in hospital satisfaction are reliability and responsiveness, and the potential variables that play a partial-mediated role are guaranteedness and assurance. Conversely, growth potential does not play a mediating role in hospital satisfaction, it only has a direct effect. Conclusions: This implies that no matter how good the quality of service inside the hospital is, in order to be connected to hospital satisfaction, a synergy will occur when there is sufficient mutual consensus between the internal customers of the hospital or between the internal customers and the external.
Abstract
Objectives: In view of the fact that the level of evaluation of hospital service quality, we will examine the extent to which empathy plays a mediating role in the impact of hospital service quality on hospital satisfaction. Methods: We want to verify the indirect effect as a parameter of empathy between hospital internal service quality and hospital satisfaction by SEM analysis. Results: The potential variables in which empathy plays a complete-mediated role in hospital satisfaction are reliability and responsiveness, and the potential variables that play a partial-mediated role are guaranteedness and assurance. Conversely, growth potential does not play a mediating role in hospital satisfaction, it only has a direct effect. Conclusions: This implies that no matter how good the quality of service inside the hospital is, in order to be connected to hospital satisfaction, a synergy will occur when there is sufficient mutual consensus between the internal customers of the hospital or between the internal customers and the external.
참고문헌 (25)
- H. S. Park, "A Study on the Effect of Sservice Quality and CRS on Behavioral Intentions in General Hospital", pp.2020
- R. Hallowell, "Internal Service Quality, Customer and Job Satisfaction : Linkages and Implications for Management", People and Strategy, 19(2), pp.20~ (1996)
- J. L Heskett, "The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and Value", International Journal of Service Industry Management, 9(3), pp.312~313 (1997)
- G. D. Kang, "Measurement of Internal Service Quality : Application of the SERVQUAL Battery to Internal Service Quality", Managing Service Quality, 12(5), pp.278~291 (2002)
- M. Bruhn, "Internal Service Barometers : Conceptualization and Empirical Results of a Pilot Study in Switzerland", European Journal of marketing, 37(9), pp.1187~1204 (2003)
- J. Reynoso, "Towards the Measurement of Internal Service Quality", International Journal of Service Industry Management, 6(3), pp.64~83 (1995)
- 김미숙, "해외환자유치 의료기관의 내부서비스품질 측정도구 개발에 관한 연구", 박사, 보건학과, pp.2014
- S. H. Lee, "Effect of Service Quality and Organizational Effectiveness Perceived by Hospital Employees on the Organizational Performance", pp.2016
- Berry, L.L., "Service marketing starts from within", Marketing Management, 1(1), pp.11~25 (1992)
- 안옥선, "경영자의 서비스품질방침에 종업원의 정서적 반응과 직무성과에 미치는 영향 : 의료서비스업을 중심으로", 박사, 경영학, pp.2011
- 강기두, "내부서비스품질과 관련 변수들과의 관계에 관한 연구", 품질경영학회지, 33(3), pp.1~18 (2005), 한국품질경영학회
- H. J. Cho, "An Empirical Study on the Relationships of Service Quality, Customer Satisfaction and ITS Influencing Variables in Medical Service Area", Korean Journal of Hospital Management, 4(1), pp.171~189 (1999)
- H. S. Lee, "Determination Process of Perceived Service Quality : Judgment Theory Perspective", Korea Business Review, 26(1), pp.139~153 (1997)
- J. W. Park, "A Study on the Women’s Special Hospital Service Quality and Customer Satisfaction", pp.2001
- 朴周熙, "의료서비스의 구매평가에 관한 연구", 박사, 경영학, pp.1995
- 서정교, "대전지역 대학병원의 서비스 품질이 전반적인 병원 서비스 만족에 미치는 영향", 보건의료산업학회지, 7(4), pp.93~103 (2013), 보건의료산업학회
- 김종호, "지각된 의료서비스 품질이 환자만족 및 후속행동에 미치는영향", 마케팅관리연구, 9(1), pp.1~19 (2004), 한국마케팅관리학회
- 손인순, "의료서비스 품질과 서비스 가치, 고객만족 및 충성도에 관한 구조모형", 박사, 간호학, pp.2005
- K. L. Wakefield, "Cusromer response to intangible and service factors", Psychology and Marktting, 16(1), pp.51~69 (1999)
- A. Reimer, "The impact of servicescape on quality perception", European Journal of Marketting, 39, pp.785~808 (2005)
- J. S. Adams, "Inequality in social exchange", Advances in Experimental Social Psychology, 2, pp.267~299 (1965)
- D. E. Bowen, "Internal service recovery : Developing a new construct", International Journal of Service Industry Management, 10(2), pp.118~131 (1999)
- 박창욱, "경찰공무원의 학습지향성 및 조직학습이 조직유효성에 미치는 영향에 관한 연구", 박사, 경찰행정학, pp.2009
- 오상은, "항공사종업원의 임파워먼트, 조직유효성, 이직의도간 관계에 관한 연구", 인적자원관리연구, 16(2), pp.91~105 (2009), 한국인적자원관리학회
- 윤만희, "서비스종업원의 교환관계 확장이 직무관련 태도와 서비스 수행에 미치는 영향", 마케팅연구, 24(2), pp.51~80 (2009), 한국마케팅학회
