위기 이력에 따른 사과 메시지 유형의 효과

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참고문헌 (84)

1. 김소연, "기업의 위기 이력과 평판이 공중의 위기 커뮤니케이션 전략 평가에 미치는 영향: 식품 사고를 중심으로", 광고학연구, 21(2), pp.81~105 (2010), 한국광고학회
2. 김영욱, "우리나라 조직의 사과 수사학 : 신문에 난 사과광고문의 내용과 수용여부 분석", 광고학연구, 17(1), pp.179~207 (2006), 한국광고학회
3. 김영욱, "한국인의 집단주의 성향과 귀인 성향, 그리고 위기 커뮤니케이션 수용 간의 관련성: 국가위기로서의 IMF 상황을 중심으로", 한국언론학보, 48(4), pp.271~298 (2004), 한국언론학회
4. 김윤지, "CSR 적합성과 위기 발생 영역, 위기 대응 커뮤니케이션이 기업에 대한 태도에 미치는 영향", 광고학연구, 23(8), pp.61~85 (2012), 한국광고학회
5. 김진태, "SNS 상호작용성, 위기책임성, 메시지전략이 PR공중의 위기에 대한 인식과 기업에 대한 태도에 미치는 영향", 한국언론학보, 59(1), pp.149~182 (2015), 한국언론학회
6. 민지선, "위기 유형별 위기 대응 커뮤니케이션 전략 실태 연구: 기업 사과문 분석을 중심으로", 한국콘텐츠학회 논문지, 15(12), pp.471~482 (2015), 한국콘텐츠학회[DOI]
7. 박혜원, "스포츠 선수의 스캔들에 대한 스포츠 구단의 위기 커뮤니케이션 전략", 언론과학연구, 11(4), pp.259~295 (2011), 한국지역언론학회
8. 백진숙, "사과광고의 메시지 유형에 따른 공중의 반응 연구", 한국광고홍보학보, 8(2), pp.184~229 (2006), 한국광고홍보학회
9. 윤영민, "수용자의 관점에서 본 위기 커뮤니케이션 전략: 공중은 조직의 위기 커뮤니케이션 전략을 어떻게 평가하고 있는가?", 한국언론학보, 51(5), pp.424~442 (2007), 한국언론학회
10. 윤영민, "사과 포함 여부가 책임귀인과 위기 커뮤니케이션 전략 수용에 미치는 영향 : 방어적 사과 전략의 효용성 탐구", 한국언론학보, 52(5), pp.207~226 (2008), 한국언론학회
11. 조수영, "위기 유형에 따른 사과문 선호도 연구", 홍보학연구, 13(2), pp.99~132 (2009), 한국PR학회
12. 이상경, "기업위기에서 기업 이미지가 사과의 수용, 책임 귀인, 반복성 판단에 미치는 영향: 삼성, 현대 자동차 CEO 위기를 중심으로", 홍보학연구, 10(2), pp.198~232 (2006), 한국PR학회
13. 김윤진, "기업의 사전 명성과 위기 커뮤니케이션 전략이 위기 발생 후 명성과 위기인식에 미치는 효과 연구", 홍보학연구, 15(2), pp.5~39 (2011), 한국PR학회[DOI]
14. 이현우, "위기관리에서 상황적 위기 커뮤니케이션 이론의 전개과정과 향후연구를 위한 제언", 홍보학연구, 18(1), pp.444~475 (2014), 한국PR학회
15. 최지원, "연예인 사과 메시지의 위기관리 효과 : 위기 유형, 사과 전략, 및 사과 주체를 중심으로", 한국소통학보, 16(1), pp.153~184 (2017), 한국소통학회
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