온라인 소비자의 상품 광고매체 이용행태 연구

키워드

참고문헌 (42)

1. "Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces", 61, pp.38~53 (1997)
2. "New models for mass communication research", pp.205~242 (1973)
3. "An investigation across several product categories Journal of Consumer Research", pp.83~95 (1987)
4. "Consumers' online information search behavior and the phenomenon of search vs. experience products", 25(4), pp.449~467 (2004)
5. "An information processing theory of consumer choice" (1979)
6. "Online information search termination patterns across product categories and consumer demographics", 80, pp.221~228 (2004)
7. "Consumers' use of memory and external information in choice Journal of Consumer Research", pp.382~405 (1986)
8. "Journal of Consumer Research", pp.119~126 (1986)
9. "A theoretical model for the study of product importance perceptions Journal of Marketing", pp.69~81 (1983)
10. "The effects of product class knowledge on information search behavior Journal of Consumer Research", pp.1~16 (1985)
11. "Virtual shopping: Breakthrough in marketing research", 74, pp.120131~ (1996)
12. "Literature derived reference models for the adoption of online shopping", 42, pp.543~559 (2005)
13. "Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variables", 41, pp.827~838 (2003)
14. "Journal of Retailing", pp.163~186 (1987)
15. "Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes", 17, pp.55~78 (2000)
16. "A motivational process model of product involvement and consumer risk perception", 35(11, pp.12) (2001), 1340~1360
17. "The Internet shopper", pp.52~58
18. "On the power and functionality of attitudes The role of attitude accessibility", pp.153~179 (1989), Lawrence Erlbaum Associates Inc
19. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation", 57, pp.768~775 (2004)
20. "A review on consumer external search: Amount and determinants", 15(3), pp.505~519 (2001)
21. "Exploring motivations for consumer Web use and their implications for e-commerce", 20(2), pp.90~108 (2003)
22. "Dimensions of consumer information seeking behavior Journal of Marketing Research", pp.233~239 (1981)
23. "Web usage, advertising, and shopping: relationship patterns", 12(2), pp.191~204 (2002)
24. "How intangibility affects perceived risk: the moderating role of knowledge and involvement", 17(2), pp.122~140 (2003)
25. "The effect of information overload on consumer choice quality in an on-line environment", 21(3), pp.159~183 (2004)
26. "The impact of perceived channel utilites, shopping, orientations, and demographics on the consumer's online buying behavior", 5(2) (1999)
27. "Retailing: confronting the challenges that face bricks-and-motor stores", 77, pp.159~168 (1999)
28. "Consumer perceptions of privacy and security risks for online shopping", 35(1), pp.27~44 (2001)
29. "A test of services marketing theory Journal of Marketing", pp.10~25 (1991)
30. "Information Technology Outlook" (2002), OECD
31. "A study of information search behavior during the categorization of new products Journal of Consumer Research", pp.452~463 (1992)
32. "Online activities & pursuits" (2005)
33. "The ever-shifting Internet population: A new look at Internet access and the digital divide" (2003)
34. "A model of consumer information search behavior for new automobiles Journal of Consumer Behavior", pp.366~380 (1983)
35. "Accessing and browsing information and communication" (2001), Massachusetts Institute of Technology
36. "A proposed model of external consumer information search", 24, pp.246~256 (1996)
37. "Of surfing, searching, and newshounds: A typology of Internet users' online sessions", 42(5), pp.62~71 (2002)
38. "Why people (Don't) shop online: A lifestyle study of the Internet consumer", 20(7), pp.567~597 (2003)
39. "The UCLA Internet Report: Surveying the Digital Future- Year Three" (2003)
40. "United States Department of Commerce News" (2002), U. S. Census Bureau
41. "A Nation Online: How American are expanding their use of the Internet, Economics and Statistics Administration, National Telecommunications and Information Administration." (2002), U. S. Department of Commerce
42. "Journal of Consumer Research", pp.341~353 (1985)

관련 논문AI추천