1910년대 김교제 소설의 대중화 전략 연구 -『동양서원』과의 관련성을 중심으로

Abstract

This paper started with an aim to identify the popularization strategy of Kim, kyo-je novel in 1910s. He was a professional writer belonging to Oriental Seowon(東洋書院). As writers belonging to a publishing company have a tendency to be influenced by its business policy, the popularization strategy of profit making, which Oriental Seowon pursued, was seen in the novels of Kim, Kyo-je as well. When Oriental Seowon resumed in 1912, novels were produced and published in its own printing house and bindery. Because it was thought that publishing companies would experience financial difficulties without selling books. So the active popularization strategy made the publisher print novel series with an intention to show the differentiation from classical novels. In addition, books were sold at a discounted price, and at branches and by post for customers in the country. Kim, Kyo-je also tried to make his novels popular actively to sell his novels to the public. Considering the fact people were internalizing Confucian ideology due to Japanese policies in the Japanese compulsory occupation period, he placed the preservation of Confucian value as an axis of the narration in Chiaksan(치악산) and Microscope(현미경). In other words, the novel reflected the public’s desire and psychology. In terms of the public’s desire, the translated novels were the same. As the public’s curiosity on the West was increased when Joseon became civilized, Kim Kyo-je gave a good deal of space to the introduction of western civilization in Airship(비행선) and JijangBosal(지장보살) to correspond with the public’s desire. Readers continue to read books because of mainly their curiosity and inquisitiveness. Unless information is provided, readers cannot help stop reading to gratify their curiosity. Kim Kyo-je used the cancellation and disclose of information resulting from reversed narration as a popularization strategy. The control between cancellation and disclose appeared in both creative novels and translated novels revealed the fact that Kim Kyo-je complied with the management policy of Oriental Seowon to pursue profits with maximized sales. However, it was said that their popularization strategy was not successful. There was excessive competition between publishers in a small book market with limited number of readers. Discounted price proved it well. The publishers at the time usually sold books at a discounted price, which led to press publisher’s finance seriously hard to their closing, not economic gains. At that time, in spite of those various strategies Oriental Sewon and Kim Kyo-je failed in selling books due to the tough situation like this in a book industry.