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지역사회정체성과 상대적 박탈감이 스포츠팀 정체성에 미치는 영향

Effect of Relative Deprivation and Regional Identity on Sport Team Identification

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초록

이 연구는 팀정체성의 선행요인으로서의 상대적 박탈감과 지역사회정체성의 영향을 규명하는데 그 목적이 있다. 본 연구에서는 기존의 문헌연구의 결과를 토대로 지역사회 정체성, 상대적 박탈감, 그리고 팀정체성의 관계에 대한 구조모형을 제시하였으며 이를 검증하였다. 전라도와 제주도의 경기장을 방문한 관람객으로부터 600부의 설문지를 회수하였으며 그 중 524부를 연구에 활용하였다. 본 연구는 요인구조를 규명하기 위하여 Mplus 5.2 을 이용한 확인적요인분석을 실시하였으며, 구조방정식을 사용하여 제시된 모델을 분석하였다. 연구결과에 따르면 지역사회정체성과 상대적 박탈감은 팀정체성에 영향을 미치는 것으로 나타났으며, 지역사회정체성과 상대적 박탈감의 사이에는 정적인 상관관계가 존재하는 것으로 나타났다. 학문적 시사점과 실무적 시사점 그리고 향후연구의 방향을 제시하였다.

Abstract

The purpose of this study was to examine the effect of relative deprivation and regional identity on sport team identification. In the study a structural model concerning relations among regional identification, relative deprivation, and team identification was proposed on the basis of the literature review. A total of 600 data was collected from Je-Ju Province, and Kwang-Ju City and 524 data was analyzed for the study. A structural equation modeling technique was applied to test the proposed model. The results showed that regional identification and relative deprivation have positive effects on team identification and there is a positive correlation between regional identification and relative deprivation. Theoretical and practical implications and future research directions were provided.

참고문헌 (83)

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