문화적 맥락의 조절효과를 통해 본 팀 정체성 형성과메가 스포츠 이벤트 브랜드 자산의 관계

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참고문헌 (83)

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2. 강신겸, "국제스포츠이벤트와 도시관광 진흥방안 - 광주 하계유니버시아드대회를 중심으로 -", 한국지역경제연구, 9(1), pp.67~85 (2011), 한국지역경제학회
3. 김기탁, "월드컵에 대한 관여도가 개최국의 국가이미지, 이미지 일치성, 태도, 제품 구매의도에 미치는 영향", 체육과학연구, 20(2), pp.240~249 (2009), 국민체육진흥공단 부설 한국스포츠개발원
4. 김병식, "메가스포츠 이벤트 유치와 지역사회 파급효과의 관계", 한국체육과학회지, 17(2), pp.473~483 (2008), 한국체육과학회
5. 김용만, "올림픽 스폰서십이 기업이미지와 브랜드태도 및 재구매의도에 미치는 영향", 체육과학연구, 13(3), pp.76~93 (2002), 국민체육진흥공단 부설 한국스포츠개발원
6. 김현덕, "올림픽 공식스폰서십 활동이 기업의 주가변동에 미치는 영향: 2008 베이징 올림픽 S&P 500의 ‘TOP VI’기업을 중심으로", 체육과학연구, 22(2), pp.1978~1985 (2011), 국민체육진흥공단 부설 한국스포츠개발원
7. 문지효, "지역간 산업연관모형(IRIO)을 이용한 메가스포츠이벤트의 지역경제 파급효과 분석- ‘2010 춘천 월드레저총회 및 경기대회’를 중심으로 -", 관광연구저널, 26(3), pp.5~20 (2012), 한국관광연구학회
8. 심상민, "2002 FIFA월드컵과 사회, 문화 발전: 2002월드컵 축구대회의 사회, 문화적 효과", 2002 FIFA월드컵축구 대회의 의의와 성과, pp.169~198 (2003), 한국스포츠사회학회
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