디지털사이니지를 활용한 인터랙티브 옥외광고 디자인 작품 제작 - 환경 공익광고를 중심으로 -

Abstract

The major media of traditional advertisement was television, newspapers, magazines and radio. But new media has expanded in various ways such as Smart phone, Internet and Digital signage. As a result of an emerging new media, The amount and variety of information has become beyond comprehension. In technology, the information processing system has been developed to control a large amount of information. The Information processing system has been required for selecting the valuable information among a large amount of information. Furthermore, Users have needed to apply this information processing system to their cognitive system. Because they have paid attention to choose information among a large amount of them. Therefore, they have stopped acquiring information passively and started to pay attention to information by their active choice. The development of technology has made it possible to attract users attention. And Interactive media has enabled user to communicate and participate advertisement actively. But it is biased in commercial advertisement mostly. In comparison, public service advertisement uses traditional advertisement media. This paper suggests new design for public service advertisement to effectively accomplish the purpose of communication by using interactive media. This is a study for communication of public service advertisement through natural interaction of user in interactive outdoor advertisement more effectively. Therefore, The purpose of this paper is to lead to action to solve social problems that public service advertisement deal with.