자기의식과 자기검색이 피부관리태도, 피부관리규범, 피부관리행동 통제에 미치는 영향
The Effect of Self-consciousness and Self-monitoring on Their Skincare Attitude, Skincare Subjective Norm, Skincare Perceived Behavioral Control
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The purpose of this study is to find the levels of self-consciousness, self-monitoring and skincare Attitude,Subjective Norm, skincare Perceived Behavioral Control of woman and to analyze the relationship betweenthe levels of self-consciousness, self-monitoring and skincare Attitude, Subjective Norm, PerceivedBehavioral Control in an effort to strengthen external human beauty. The respondents were 538 womenabout 20-40 age attending in Korea, Chung-Cheong Province. In this study, a questionnaire methodwas used. The questionnaire consisted of SCS (self-consciousness scale), SMS (self-monitoring scale),and a measurement of the skincare Attitude, Subjective Norm, skincare Perceived Behavioral Control. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. As aresult of positive related to the skincare Attitude, Subjective Norm, skincare Perceived Behavioral Controlwas found to self-consciousness and self-monitoring. The personal self-consciousness was found thatthe best important to skincare behavior. Determining the correlations between self-consciousness, selfmonitoringand the skincare Attitude, Subjective Norm, skincare Perceived Behavioral Control was useful inunderstanding the personal peculiarity of the skincare behavior. Moreover, in the cosmetic industry, it is likelymeaningful to investigate the capability whether the variables of self-consciousness and self-monitoring canbe applied in an effort to understand consumers’ internal character.
Abstract
The purpose of this study is to find the levels of self-consciousness, self-monitoring and skincare Attitude,Subjective Norm, skincare Perceived Behavioral Control of woman and to analyze the relationship betweenthe levels of self-consciousness, self-monitoring and skincare Attitude, Subjective Norm, PerceivedBehavioral Control in an effort to strengthen external human beauty. The respondents were 538 womenabout 20-40 age attending in Korea, Chung-Cheong Province. In this study, a questionnaire methodwas used. The questionnaire consisted of SCS (self-consciousness scale), SMS (self-monitoring scale),and a measurement of the skincare Attitude, Subjective Norm, skincare Perceived Behavioral Control. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. As aresult of positive related to the skincare Attitude, Subjective Norm, skincare Perceived Behavioral Controlwas found to self-consciousness and self-monitoring. The personal self-consciousness was found thatthe best important to skincare behavior. Determining the correlations between self-consciousness, selfmonitoringand the skincare Attitude, Subjective Norm, skincare Perceived Behavioral Control was useful inunderstanding the personal peculiarity of the skincare behavior. Moreover, in the cosmetic industry, it is likelymeaningful to investigate the capability whether the variables of self-consciousness and self-monitoring canbe applied in an effort to understand consumers’ internal character.
참고문헌 (23)
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