자기모니터링과 자기의식이 화장 태도에 미치는 영향
The Effect of Self-Monitoring and Self-Consciousness to Cosmetic Attitude
0
조회
0
다운로드
14
인용
0
참고문헌
키워드
초록
The purpose of this study is to find the levels of self-monitoring, self-consciousness and cosmetic attitude of female university students and to analyze the relationship between the levels of self-monitoring, self-consciousness and cosmetic attitude in an effort to strengthen external human beauty. The respondents were 264 university women attending a university Chung-Cheong Province in Korea. In this study, a questionnaire method was used. The questionnaire consisted of SMS(self-monitoring scale), the(self-consciousness scale), and a measurement of the cosmetic attitude. Earlier studies were used to create the measuring instruments with some adjustments for the purpose of this research. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. The cosmetic attitude consisted of four factors, and those factors were related to self-monitoring and self-consciousness. The Four factors were happiness with change, manners to others, the instrument of change, and conformity. It was found that the cosmetic attitude reflected the personal internal mental states; hence, the cosmetic attitude was used as method to express the internal mind. Determining the correlations between self-monitoring, self-consciousness and the cosmetic attitude was useful in understanding the personal peculiarity of the cosmetic attitude. Moreover, in the cosmetic industry, it is likely meaningful to investigate the capability whether the variables of self-monitoring and self-consciousness can be applied in an effort to understand consumers' internal character.
Abstract
The purpose of this study is to find the levels of self-monitoring, self-consciousness and cosmetic attitude of female university students and to analyze the relationship between the levels of self-monitoring, self-consciousness and cosmetic attitude in an effort to strengthen external human beauty. The respondents were 264 university women attending a university Chung-Cheong Province in Korea. In this study, a questionnaire method was used. The questionnaire consisted of SMS(self-monitoring scale), the(self-consciousness scale), and a measurement of the cosmetic attitude. Earlier studies were used to create the measuring instruments with some adjustments for the purpose of this research. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. The cosmetic attitude consisted of four factors, and those factors were related to self-monitoring and self-consciousness. The Four factors were happiness with change, manners to others, the instrument of change, and conformity. It was found that the cosmetic attitude reflected the personal internal mental states; hence, the cosmetic attitude was used as method to express the internal mind. Determining the correlations between self-monitoring, self-consciousness and the cosmetic attitude was useful in understanding the personal peculiarity of the cosmetic attitude. Moreover, in the cosmetic industry, it is likely meaningful to investigate the capability whether the variables of self-monitoring and self-consciousness can be applied in an effort to understand consumers' internal character.
참고문헌 (29)
- 고애란, "남성정장의 의복단서와 관찰자의 자기모니터링이 직업적합성지각에 미치는 영향", 대한가정학회지, 33(1) (1995)
- 김경순, "세기말에 나타난 메이크업의 경향: 컬렉션 메이크업과 브랜드 메이크업을 중심으로", 한국미용학회지, 6(3) (2000)
- 김현희, "여고생의 화장행동과 화장품 구매 불안간의 관계", 석사, pp.2001
- 문영보, "의복 및 얼굴변인의 인상형성에 미 치는 영향에 관한 연구", 박사, pp.1991
- 박미향, "여대생들의 화장행동과 의복행동간의 요인별 비교분석", 석사, pp.2003
- 박미향, "여대생들의 화장행동과 의복행동간의 요인별 비교 분석", 한국생활과학회지, 12(4), pp.519~528 (2003), 한국생활과학회
- 오희선, "심리적 특성이 의복행동 및 Suit 이 미지 선호도에 미치는 영향", 박사, pp.1993
- 윤소영, "메이크업과 헤어스타일이 인상 형성에 미치는 영향", 석사, pp.2001
- 이명희, "자기모니터링, 인구통계학적 변인 과 화장품 구매행동 및 사용에 관한 연구", 복식문화연구, 8(5) (2000)
- 이승신, "한국 여성의 미의 가치관을 통해 본 소비행태분석: 화장품을 중심으로", 태평양장학재단논문집 (1996)
- 이은숙, "소비자의 자아조정 수준에 따른 상황별 자아이미지, 의복선택요인, 상표선호성에 관한 연구", 박사, pp.1997
- 이주일, "이분척도와 Likert형 7점 척도의 신 뢰도, 타당도, 반응양식의 비교: 자기검색척도 와 자기의식척도를 대상으로", 석사, pp.1988
- 이화순, "화장의 사회, 심리적 기대효과에 따 른 화장이미지와 자의식에 관한 연구", 박사, pp.2002
- 오희선, "심리적 특성이 의복행동 및 Suit 이 미지 선호도에 미치는 영향", 박사, pp.1993
- 조기여, "자기효능감,퍼스널 스페이스,의 복근접도,화장근접도와의 관계", 박사, pp.1999
- 홍희숙, "자기모니터링과 의복태도 유행정 보원 사용 및 유행의사 선도력의 관련 연구", 석사, pp.1988
- Carver, C. S, "Attention and Self-regulation. A Control Theory Approach to Human Behavior" (1981), Springer-Verlag New York Inc
- Cash, T. F, "Not Just Another Pretty Face: Sex Roles, Locus of Control, and Cosmetic Use", Personality and Social Pshchology Bulletin, 11 (1985)
- Cash, T. F, "Women's Use of Cosmetics: Psychosocial Correlates and Consequences", International Journal of Cosmetic Science, 4 (1982)
- Cash,T.F, "The Multidimensional Body-Self Relations Questionnaire. In Appendix Body Image Disturbance, Assesment and Treatment" (1990), Pergamon Press
- Cox, C, "Resume Evaluations and Cosmetics Use. When More is not Better", Sex Roles, 14 (1986)
- Dion, K, "What is Beautiful is Good", Journal of Personality and Social Psychology, 24 (1972)
- Fenigstein, A, "Public and Private Self-consciousness: Assesment and Theory", Journal of Consulting and Clini nical Psychology, 43 (1975)
- Gangestad, S, "To Cave Nature at It is Joints: on the Existence of Discrete Classes in Personality", Psychological Review, 92 (1985)
- Miller, L. C, "For Appearance Sake: Public Self-consciousness and Make Up Use", Personal and Social Psychology, 8 (1982)
- Snyder,M, "The Self-monitoring of Expressive Behavior", Journal of Personality and Social Psychology, 30 (1974)
- Snyder,M, "Self-monitoring Process. in Advances in Experimental Social Psychology" (1979)
- Snyder, M, "Focusing on the Exterior and Interior: Two Investigations of the Initiation of Personal Relationships", Journal of Personality and Social Psychology, 48 (1985)
- Turner, R. G, "Self-consciousness, Evaluation of Physical Characteristics, and Physical Attractiveness", Journal of Research in Personality, 15 (1981)