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피부관리의 태도와 행동과의 관계 연구

A study on the relationship between skin care of attitudes and behavior

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참고문헌

키워드

주제분류생활과학

초록

The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

Abstract

The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

참고문헌 (22)

  1. Ajzen, Icek, "From intention to action: a theory of planned behavior, In Action control: From cognition to behavior" (1985), Springer
  2. Ajzen, Icek, "The theory of planned behavior", Organizational Behavior and Human Decision Process, 50, pp.179~211 (1991)
  3. Fishbein, M., "Beliefs, attitude, intention, and behavior: An introduction to theory and research" (1975), Addison-Wesley
  4. Kim, E. O., "Factors related to skin health practices among middle-aged women", 석사, pp.2011
  5. Kim, H. J., "A study on the women’s conducting of skin care and its case", 석사, pp.2011
  6. Kim, N. E., "A study on skin care knowledge and behavior: The case of Jeju", 석사, pp.2007
  7. Kim, S. H., "Aspects of community residents' skin care", 석사, pp.2000
  8. Kim, Y., "Attitude-behavior relations and moderating variables", Korean Society of Consumer Studies, 9(2), pp.37~64 (1998)
  9. Kim, Y. L., "A study on the use and purchase of cosmetics among women", 석사, pp.2006
  10. Lee, A. N., "Study on knowledge and behavior for middle-aged women's skin health care", 석사, pp.2003
  11. 이지영, "계획된 행동이론(TPB)을 적용한 외모관리행동에 대한 연구 - 피부, 화장, 의복, 헤어, 체중관리 행동을 중심으로 -", 한국생활과학회지, 21(2), pp.331~348 (2012), 한국생활과학회
  12. 이승자, "여성의 연령에 따른 외모관심도와 피부인식 및 피부관리행동", 한국인체미용예술학회지, 12(1), pp.101~112 (2011), 한국인체미용예술학회
  13. Lim, H. W., "A study on knowledge, attitude and behavior for skin health care: Focusing on the women college students in Seoul", 석사, pp.1999
  14. Lim, Y. J., "Research models based on the theory of planned behavior for predicting foreign tourists' behavior toward Korean wave cultural contents", 박사, pp.2008
  15. Mowen, J. C., "Consumer behavior" (1998), Prentice-hall
  16. Myeong, E. J., "Study on knowledge and behavior for skin health care-focusing on women in their 20s and 30s", 석사, pp.2000
  17. 오종철, "인터넷을 통한 디지털콘텐츠의 충동구매에 관한 연구", 대한경영학회지, 22(1), pp.261~289 (2009), 대한경영학회
  18. Park, J. H., "Effect on safety behavior of accident prevention education program based on the theory of planned behavior -focusing on students majoring in dental technician", 박사, pp.2007
  19. Park, Y. H., "Research on the general trend of recognition for Korean women s skin care 3ehaviorism", The Korean Society of Cosmetology, 6(2), pp.405~414 (2000)
  20. Robert, East, "Investment decisions and the theory of planned behavior", Journal of Economic Psychology, 14, pp.303~318 (1993)
  21. Seo, J. M., "Factor analysis making effect on skin care treatment behavior", 석사, pp.2011
  22. Taylor, S., "Understanding information technology usage: A test of computing models", Information Systems Research, 6(2), pp.101~117 (1995)

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