기업 내 디자인 개발과 판매 조직의 의사 결정 차이에 관한 연구 - 계층화 분석 방법을 중심으로 -

Abstract

Design decisions within an enterprise contain very complex elements and are chosen by the decision maker's personal tastes when determining emotional values, such as aesthetic aspects, resulting in the ambiguity and difficulty of decision making. The purpose of this study is to optimize decisions for the development of a company's products by generating key decision results between the design and sales organizations within the manufacturing enterprise and analyzing their attributes. This study is meaningful in empirically studying the design decision method of an enterprise with a process that utilizes layering analysis methods to elicit priority of design elements through glass sealing containers so that decisions can be made more logically and rationally. As a result, there was a big difference in the importance of design given by product designers and salespeople, a group of experts in the enterprise, which is judged to be the result of different criteria for design and goals pursued by decision-making groups. This research is expected to contribute to the final decision-making methodology for the future release of new products by the enterprise.