대만의 『論語』 관련 문화콘텐츠 스토리텔링(Storytelling)의 양상과 특징

Abstract

Many East Asian countries including South Korea, China, and Japan share the traditions of Confucian culture. Although Confucian culture started in China it spread to many neighboring countries throughout the Middle Ages, established itself as a universal culture in East Asia, and since then, Confucianism has made its own development according to the characteristics of each country. Taiwan has played a very crucial role in the protection and development of Confucian culture. It is a symbolic event that confirms Taiwan's efforts to secure Confucian legitimacy that Gong Desheng, direct lineal descendant of Confucius, was appointed as the Head of the Kaoshiwen of the Republic of China after emigrating to Taiwan. Modern Neo-Confucian scholars, who are represented by Mou Zongsan and Xu Fuguan, also moved to Taiwan and continued their research and lectures on Confucianism. Thanks to these, Taiwan has continued to preserve and pass down the legacy of the Confucian culture. With the development of scientific technology in the 21st century, how the public enjoys culture has changed greatly, and ‘cultural contentization’ that uses various source materials of Confucian culture has become an unavoidable calling of the times. Above all, there are enormous source materials related to Confucianism in Taiwan, which has a long tradition of Confucian culture, and it is our task to find a way to process them to fit the situation. This will lay the foundation for continuing the legacy of Confucian culture in the future. Thus, this paper will examine the status of cultural contents related to “The Analects” in Taiwan and review the storytelling aspects and characteristics of related cultural contents by selecting those that can represent Taiwan. “The Analects” is certainly qualified as a starting point to develop Confucian cultural contents, in that it is a representative classic of East Asia and is a collection recording the words of Confucius. This paper will examine the overall status by dividing the cultural contents related to “The Analects” into publication, broadcasting, performance, festival, tourism, character, edutainment, and animation. In addition, to check the aspects of such cultural contents, this paper will select representative contents with storytelling and review the details. These are expected to lead to the research and development of various Confucian cultural contents in Taiwan. Active research and development of cultural contents related to Confucianism in Taiwan will shed a light on the new possibilities for the advancement of Confucian culture in East Asia. Finally, the greatest value of this study will be making a small contribution to the study of Confucian culture and cultural contents in Taiwan.