매체 전환에 따른 <춘향전>의 스토리 확산 연구

Abstract

“Chunhyangjeon”, which has various editions, established a system only with this study, and has been an important position in the study of novels in Korean literature. This study was based on data from “Chunhyangjeon” until the end of the 19th century. If so, how will the data of “Chunhyangjeon” Hall in the 20th century be organized after “Okjunghwa(1912).” As is well known, in the 20th century, “Chunhyangjeon” was adapted into various genres such as novels, plays, and manga through newspapers, magazines, and books, which are print media, and because Chunhyangga existed as pansori, it was also converted to voice media. In addition, numerous “Chunhyangjeon” contents were produced through the transition to different genres such as movies, dramas, sitcoms, advertisements, and comedy and entertainment programs, which are video media. This aspect can be summarized from the perspective of media conversion. The purpose of this paper is to focus on video media to examine how “Chunhyangjeon”, produced in the 20th century, shows a different pattern from Yvonne's era. Media transition takes place in place of Yvonne. First, the contents of “Chunhyangjeon” converted into a video medium were investigated. In the meantime, through previous studies, 48 films have been introduced as 25 films, 15 dramas and sitcoms, 7 advertisements, and 1 comedy and entertainment program. In addition, a total of 74 “Chunhyangjeon” contents were confirmed by adding 26 films, including 6 newly discovered movies, 5 dramas and sitcoms, 5 advertisements, and 10 comedy and entertainment programs. In particular, with the conversion to a movie, about 80 “Chunhyangjeon” contents are included, including six works that partially cite the subject matter of “Chunhyangjeon.” The story of “Chunhyangjeon”, which was converted into a video medium, was used in various ways as well as cross-media storytelling as a narrative method of media conversion storytelling. If cross-media storytelling is viewed as an existing adaptation theory, transmedia storytelling has borrowed four methods: expansion, modification, transposition, and citation presented by Ryan. The narrative method of cross-media storytelling was 18 movies and 11 dramas, 36% of the total “Chunhyangjeon” content, and the narrative method of transmedia storytelling was 19 movies, 9 dramas and sitcoms, 12 advertisements, and 11 comedy and entertainment programs, accounting for 64%. In particular, the “Chunhyangjeon” content, which follows the narrative method of transmedia storytelling, used four narrative methods: expansion, revision, substitution, and citation, contributing to the character's character, narrative structure, and window representing each era. In the case of dramas and sitcoms, various problems of family society in the 90s were put to the forefront by expanding, modifying, and replacing them except for citation, and expressed joy and sorrow through classical twisting. The advertisement cited the main scene of “Chunhyangjeon” and revised it to a story suitable for the product, and comedy and entertainment programs expanded the story world of “Chunhyangjeon” through comic characters, opening up various possibilities of the most dramatic variable.