방한일본관광객의관광행동특성분석

Abstract

Fourteen percent of Japanese overseas travelers visit South Korea, and they represent 42 percent offoreign visitors to Korea. Japan ranks fourth in the world in tourism spending after Germany, the United States,and the United Kingdom. Although in 2003 there was a temporary decrease in the number of Japanese travelers,the number of Japanese people traveling overseas has continued to increase, with the second highest figurerecorded in 2004. For Japan, the proportion of overseas travelers to population is 13 percent, which makes thecountry one of the world’s 20 big tourism markets, with the age range of overseas travelers being steadilyextended. This study analyzed sightseeing-behavioral characteristics that Japanese tourists who occupy adominant position in the Korean inbound market have showed during their visit to Korea. The analysis wasconducted in an attempt to come up with ideas to help develop satisfactory tourism products for such Japanesetourists and encourage them to visit Korea again. To do so, the study analyzed the sightseeing characteristics ofJapanese people traveling overseas and Japanese visitors to Korea and their preferred behavioral characteristics inshopping and cultural tours. In methodology, a literature review was used to seek information from many relatedreports and study papers on the sightseeing behavior of Japanese tourists, published from the late 1990s. Based onanalysis results, promotional ideas were suggested in the ways of helping develop tourism items and encouragingJapanese tourists to revisit Korea.