공연예술의 지속적인 관람소비 결정요인
Determining factors of continuous viewing in performing arts
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초록
This study established and verified a hypothesis on the effect of empirical benefit factors on perceived value and expectation, and the effect of perceived value and expectation on choice intention. As a result of the study, empirical benefits (emotional utility, psychological utility, and symbolic utility) have a positive effect on perceived value. Exploring the effect of empirical benefits on expectations, psychological utility, emotional utility, and symbolic utility appeared in order. Money costs were found to have a negative effect on perceived value. It was found that the time cost did not significantly affect the perceived value. Perceived values and expectations were found to have a positive effect on the choice intention.
Abstract
This study established and verified a hypothesis on the effect of empirical benefit factors on perceived value and expectation, and the effect of perceived value and expectation on choice intention. As a result of the study, empirical benefits (emotional utility, psychological utility, and symbolic utility) have a positive effect on perceived value. Exploring the effect of empirical benefits on expectations, psychological utility, emotional utility, and symbolic utility appeared in order. Money costs were found to have a negative effect on perceived value. It was found that the time cost did not significantly affect the perceived value. Perceived values and expectations were found to have a positive effect on the choice intention.
참고문헌 (12)
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