지방자치단체 브랜드 강화를 위한 이모티콘 개발 - 제주특별자치도를 중심으로 -
Emoticon Development to Strengthen a Local Government Brand - Case of the Jeju Special Self-Governing Province -
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초록
The purpose of this study was to develop emoticons and text in Jejueo (the Jeju language) to strengthen the brand of the Jeju Special Self-Governing Province. This can increase the online presence of not only Jejueo, but also Jeju, and make the province more attractive to the online community. We selected Jejueo, which was the first language spoken on the island and is now endangered, and developed graphic emoticons using dolhareubang representing Jeju Island. Jejueo and graphics on Jeju were presented harmoniously. It is expected that these specialized emoticons will help differentiate Jeju from other regions. This study provides opportunities and generates interest among the younger generation, who mainly use the standard language, living in Jeju. Furthermore, it is important to develop a broad spectrum of content, in order to make Jejueo a part of everyday life and support its existence.
Abstract
The purpose of this study was to develop emoticons and text in Jejueo (the Jeju language) to strengthen the brand of the Jeju Special Self-Governing Province. This can increase the online presence of not only Jejueo, but also Jeju, and make the province more attractive to the online community. We selected Jejueo, which was the first language spoken on the island and is now endangered, and developed graphic emoticons using dolhareubang representing Jeju Island. Jejueo and graphics on Jeju were presented harmoniously. It is expected that these specialized emoticons will help differentiate Jeju from other regions. This study provides opportunities and generates interest among the younger generation, who mainly use the standard language, living in Jeju. Furthermore, it is important to develop a broad spectrum of content, in order to make Jejueo a part of everyday life and support its existence.
참고문헌 (13)
- William O’Grady, "Saving Jejueo: Problems and Prospects", pp.3~4 (2015), University of Hawaii at Manoa
- 양창용, "제주어의 연구 현황과 과제", 동서인문학, (51), pp.131~159 (2016), 인문과학연구소
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- 경향신문, "대박을 향한 고뇌, 이모티콘 제작의세계", ~ (2019)
- 김기란, "이모티콘, emoticon", 네이버 지식백과, 대중문화사전, ~ (2009)
- 김우룡, "이모티콘비언어커뮤니케이션", 네이버 지식백과, ~
- 이서, "이모티콘의 활용 조사 연구 : 현황을 중심으로", 석사, 미술학과 시각디자인전공, pp.2013
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- "경제면"[URL]
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- "사단법인제주어연구소", 제주시[URL]