충동구매에서 성차: 물질주의와 인지적 종결욕구를 중심으로
Gender Differences in Impulse Buying: From the Perspective of Materialism and Cognitive Need for Closure
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참고문헌
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초록
본 연구는 충동구매에 대한 물질주의와 인지적 종결욕구의 영향은 어떻게 되며 또한 성차에 따라 충동구매에 대한 두 변인의 영향이 어떻게 달라지는지 알아보고자 하였다. 대학생들을 대상으로 조사를 하였다. 결과를 보면, 물질주의와 종결욕구는 충동구매에 유의한 영향을 미치고 있었다. 충동구매에 대한 상대적 영향력에서 성차가 밝혀졌는데, 남자에게서는 인지적 종결욕구가, 여자에게서는 물질주의가 충동구매의 유의한 선행변인이었다. 이러한 결과를 바탕으로 충동구매 통제에 관한 이론적 및 실제적 시사점에 대해 논의하였다.
Abstract
The study examined what is influences of materialism and cognitive need for closure on impulse buying and how different is relationships among them by gender. University students was surveyed. In result, first of all there is no difference in materialism by sex, but female is higher level of both need for closure and impulse buying than male. In addition, gender differences was found in relative influences on impulse buying. Specifically, significant predictor on impulse buying is cognitive need for closure for male, materialism for female. Theoretical and practical implications for control of impulse buying discussed based on the results.
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