누리 소통망 서비스(SNS)를 통해 본 국악 숏폼(Short-form) 동영상 콘텐츠의 분석

Abstract

The purpose of this study is to secure the self-sustaining popularity of Korean music and to exam- ine the video content of Social Network Service's Korean music shortform by content and type in terms of future Korean music industry. Prior to this survey, a preliminary survey was conducted to se- lect the Nuri network service "Instagram" as the subject of the study, and 596 shortform video con- tents were analyzed by subject, genre, and number of views through hashtag search. As a result, first, the 596 short-form video contents analyzed were divided into nine themes by subject, of which 155 (26%) were broadcasted and edited, and 132 (22.1%) were popular Korean instrument cover types. However, there were two (0.3%) types of Korean music education, which was very insufficient. Second, in the classification of Korean music by genre, it was divided into songs, instrumental music, dance, theory, and other categories. The field of song and instrumental music topped the list, with the number of 251 (45.1%) and 169 (28.3%) respectively. In detail, 167 (28%) was the field of song combined with popular music, and 72(12.1%) Piri and 41(6.9%) Gayageum were top in the field of in- strumental music. However, the field of dance and theory of Korean music seem a very low tendency, with the number of 24(4%) and 0(0%) respectively. Third, in the top 20 views, by subject, 9 (45%) cov- ered popular songs with Korean traditional music instruments, and 14 creative types (70%) were the most common in video types. This study is meaningful in that short-form video content is currently exerting considerable ripple effects in the culture and arts and Korean music industries, so it identi- fied the current situation and discussed some future Korean music content directions.