뷰티 숏폼 콘텐츠의 현황과 마케팅 분석
The Status and Marketing Analysis of Short-form Beauty Content
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This study aimed to investigate the status and marketing of short-form beauty content, which has greatly influ- enced diverse industries and cultural areas and spread rapidly among younger generations. For this purpose, we con- ducted an online survey of young people from their teens to 40s. The results were as follows. Short-form beauty content has spread rapidly among younger generations who are strongly interested in, have purchase intentions towards, and are satisfied with such content. Regarding the purchase rate, makeup products scored the highest, and the rate of satisfaction with the content was very high at 95.1%. We also found that short-form beauty content has the advantage of a short watching time but the disadvantage of excessive advertisements. Additionally, the survey results indicated that customers want fast communication in short-form content marketing. Short-form beauty content marketing is expected to positively influence product promotion, brand recognition, and purchasing intention, presenting positive outlooks for short-form K- Beauty content and diverse industries. However, our study faced difficulties collecting data on short-form beauty content because of the limited amount of previous research. Effective data are expected to be available in the future due to the ongoing development and expansion of short-form beauty content.
Abstract
This study aimed to investigate the status and marketing of short-form beauty content, which has greatly influ- enced diverse industries and cultural areas and spread rapidly among younger generations. For this purpose, we con- ducted an online survey of young people from their teens to 40s. The results were as follows. Short-form beauty content has spread rapidly among younger generations who are strongly interested in, have purchase intentions towards, and are satisfied with such content. Regarding the purchase rate, makeup products scored the highest, and the rate of satisfaction with the content was very high at 95.1%. We also found that short-form beauty content has the advantage of a short watching time but the disadvantage of excessive advertisements. Additionally, the survey results indicated that customers want fast communication in short-form content marketing. Short-form beauty content marketing is expected to positively influence product promotion, brand recognition, and purchasing intention, presenting positive outlooks for short-form K- Beauty content and diverse industries. However, our study faced difficulties collecting data on short-form beauty content because of the limited amount of previous research. Effective data are expected to be available in the future due to the ongoing development and expansion of short-form beauty content.
참고문헌 (20)
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