AI 도구 사용 경험이 AI 웹툰 인식도에 미치는 영향 -한·중·일 만화 전공 대학생 중심으로-

Abstract

This study explores the impact of AI tool usage experience on the perception of AI webtoons among manga major university students in Korea, China, and Japan, and proposes educational application strategies. A survey was conducted with a total of 109 students from the three countries. The results show that while most students are aware of AI webtoons, less than half have actually experienced them. Students' attitudes toward AI webtoons are mostly neutral or somewhat negative, but they evaluate their future development as neutral or positive. Students with experience using AI tools displayed more positive attitudes toward AI webtoons, had a brighter outlook on their future, and showed a higher willingness to participate in AI-related education. This suggests that actual usage experience positively influences technology acceptance. In the country comparison, there was no significant difference in the level of awareness among students, but differences were observed in attitudes and willingness to participate in education: Japanese students had a more negative attitude and lower willingness to participate; Chinese students had a neutral attitude but high willingness to participate; Korean students showed relatively balanced attitudes. Based on these findings, the study proposes educational strategies that integrate AI technology into art and manga education. These include introducing AI courses, combining art ethics with AI education, providing vocational retraining programs, promoting creative diversity, and establishing incentive mechanisms. These measures aim to help students properly understand and utilize AI technology, thereby contributing to innovation and development in the webtoon industry. Future research should expand the sample size, conduct in-depth analyses of specific factors influencing the acceptance of AI webtoons, and verify the effectiveness of the proposed educational strategies.