The Study on the Service Quality of JUDO Gym Using Importance-Performance Analysis(IPA)
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Purpose: This study has the purpose of providing basic data for efficient operation of service quality of Judo gym by analyzing and evaluating the importance degree and satisfaction degree of Judo gym’s service quality factors by IPA technique Method: This study set up a population of members who were training at Judo gyms, and from September 2019 to March 2020, 7 Judo gyms located in Seoul and Gyeonggi-do were invited to explain the purpose of the study to the director of the gym and to conduct the survey in-person visiting during the exercise time. A total of 370 questionnaires were distributed and the effective sample of 349(94.3%) was used in the analysis, except for 21 questionnaires that were omitted or were written insincerely, such as double entry. Results: The analysis result is as follows. First, in the importance degree, the environmental support were the highest ones. The next ones are program, physical environment price, facility, coach, if it was put in order and, in the satisfaction degree, the environmental support were the highest ones. The next ones are program satisfaction, physical environmental satisfaction, price satisfaction, facility satisfaction, coach satisfaction, if it was put in order. Second, IPA matrix analysis result shows that 1 quadrant(concentration and improvement tendency) don’t in-cludes service quality items. 2 quadrant(area for maintaining current situation) includes 14 items such as how to Judo gym’s service quality, program quality, vehicles in operation, KATA coaching program, program diversity, program interest, cleanliness around the gym, discount system, outdoor activity cost, promotion test fee, interior design, Registration fee, floor location of the gym. 3 quadrant(inferior order) includes 7 items such as how to Judo gum’s service quality, the size of the gym, safety assurance, practical skills, diligence, professionalism, coach career, communication skill. 4 quadrant(rejecting excessive effort) includes 3 items such as how to ventilation, air-conditioning, amenities. Conclusion: Judo gym operator should actively use totally service quality factors. So they will have to work to increase Judo gym’s membership people.
Abstract
Purpose: This study has the purpose of providing basic data for efficient operation of service quality of Judo gym by analyzing and evaluating the importance degree and satisfaction degree of Judo gym’s service quality factors by IPA technique Method: This study set up a population of members who were training at Judo gyms, and from September 2019 to March 2020, 7 Judo gyms located in Seoul and Gyeonggi-do were invited to explain the purpose of the study to the director of the gym and to conduct the survey in-person visiting during the exercise time. A total of 370 questionnaires were distributed and the effective sample of 349(94.3%) was used in the analysis, except for 21 questionnaires that were omitted or were written insincerely, such as double entry. Results: The analysis result is as follows. First, in the importance degree, the environmental support were the highest ones. The next ones are program, physical environment price, facility, coach, if it was put in order and, in the satisfaction degree, the environmental support were the highest ones. The next ones are program satisfaction, physical environmental satisfaction, price satisfaction, facility satisfaction, coach satisfaction, if it was put in order. Second, IPA matrix analysis result shows that 1 quadrant(concentration and improvement tendency) don’t in-cludes service quality items. 2 quadrant(area for maintaining current situation) includes 14 items such as how to Judo gym’s service quality, program quality, vehicles in operation, KATA coaching program, program diversity, program interest, cleanliness around the gym, discount system, outdoor activity cost, promotion test fee, interior design, Registration fee, floor location of the gym. 3 quadrant(inferior order) includes 7 items such as how to Judo gum’s service quality, the size of the gym, safety assurance, practical skills, diligence, professionalism, coach career, communication skill. 4 quadrant(rejecting excessive effort) includes 3 items such as how to ventilation, air-conditioning, amenities. Conclusion: Judo gym operator should actively use totally service quality factors. So they will have to work to increase Judo gym’s membership people.
참고문헌 (26)
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