융복합모바일 공공서비스성과향상 위한 구조적 관계에 관한연구 : 통합 전자세금 청구서 앱을 중심으로
The Study on the Structural Relationship for Improving ConvergencyMobile Public Service : Focused on Mobile App of Integrated Electronic Tax Bill
0
조회
0
다운로드
8
인용
0
참고문헌
키워드
초록
본 연구의목적은 스마트 모바일 통합전자세금청구서 앱 실제사용 매개작용에대한 연구를했다. 연구목적을 달성하기 위해 현재 지방자치단체에서 통신사와 연계하여 통합세정업무시행하는 모바일 스마트 통합전자세금 청구서 앱 실제사용자 일반인 200명의 응답을 표본을 SPSS18.0로 빈도 분석하였고 AMOS 18.0 이용하여 검증하였다. 연구결과, 모바일서비스 특성의 편리성과 정보성, 안전성, 친숙도, 혁신성은 지각된 이용용이성에 통계적으로 부분영향을 미치고 있는 것으로 나타났으며, 지각된 이용용이성과 편리성은 이용의도에 통계적으로 부분적 영향을 미치고 있는 것으로 나타난 반면에 정보성은 이용의도에 통계적으로 유의한 영향을 미치지 않는 것으로 나타났고, 보안성은이용의도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다. 또한 친숙도은이용의도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났으며, 혁신성은 이용의도에 통계적으로 유의한 영향을 미치고 있지 않는 것으로 나타났다. 마지막으로 이용의도와 지각된 이용용이성은 실제사용에 유의한 영향을 미치는 것으로 나타났다. 연구결과를 바탕으로 시사점과 연구의 한계점 및 향후 연구방향을 제시하였다.
Abstract
The purpose of this study is to investigate the relationship among app’s and user’s characteristics, perceived use easiness, use intention, and actual use in mobile app of integrated electronic tax bill. Appropriate measures were developed and this study used structural equation modeling to analyze the relationships among the constructs. The results of 215 taxpayers showed that informativeness, security of app’s characteristics, and innovativeness of user’s characteristics have positive impacts on perceived use easiness but convenience and familiarity have negative impacts on it. Perceived use easiness, convenience, and security have positive impacts on use intention but familiarity has a negative impact on it. Use intention has a positive impact on actual use but perceived use easiness has a negative impact on it. Thus, managers should focus on the app’s and user’s characteristics for effectiveness and efficiency of integrated electronic tax bill.
참고문헌 (40)
- 2012 smart e-government enforcement plan, "Safety administration", National Information Technology Strategy Committee, ~ (2012)
- E-government survey 2012, "UN", ~ (2012)
- Lallana, E. C., "E-government for development", ~ (2004)
- Ishmatova, D, "m-government services: user needs and value. I-Ways", The Journal of E-Government Policy and Regulation, 32(1), pp.39~46 (2009)
- Fishbein, M., "Belief, attitude, intention and behavior: An introduction to theory and research", ~ (1975)
- Ajzen, I, "The theory of planned behavior", Organizational behavior journal in the human decision processes, 50(2), pp.179~211 (1991)
- Davis, F. D, "Perceived usefulness, perceived eases of use and user acceptance of information technology", MIS quarterly, 38(3), pp.319~340 (1989)
- Rogers, E. M, "Diffusion of Innovations:modifications of a model for telecommunications", Die Diffusion von Innovation eninder Telekommunikation, 17, pp.25~38 (1995)
- Computers and other interactive technologies for the home, "Venkatesh, A", ~ (1996)
- Seo Yong-won, "Domestic and foreign present situation analysis and development direction in accordance with the classification of the type of mobile e-government services", Korea Industry Technology Society Journal, 11(4), pp.1475~1482 (2010)
- Davis, F. D., "Perceived usefulness, perceived eases of use and user acceptance of information technology", MIS quarterly, 38(3), pp.319~340 (1989)
- Venkatesh, A, "Computers and other interactive technologies for the home", Communications of the ACM, 39(12), pp.47~54 (1996)
- Choi Min-seok, "Analysis study of the factors of the withdrawal of mobile Internet users of the service", Marketing Research, 20(1), pp.1~27 (2005)
- Kim Jong-ho, "Factors affect the mobile Internet service", Korea Marketing Science Society Spring Scientific Meeting Proceedings, pp.607~629 (2005)
- 이국용, "휴대전화를 이용한 모바일 인터넷 서비스 충성도 영향요인에 관한 연구", 산업경제연구, 17(5), pp.2007~2030 (2004), 한국산업경제학회
- 최혁라, "모바일 특성하에서 모바일 인터넷 사용의도에 영향을 미치는 요인에 관한 연구", 산업경제연구, 17(4), pp.1399~1420 (2004), 한국산업경제학회
- Park Jeong-hwa, "Major obstacle factor of wireless Internet use spread", Korea Management Science Society, Autumn Scientific Meeting Proceedings (2002)
- 이상훈, "모바일 데이터 서비스 사용량 증감에 영향을 미치는 요인들에 관한 연구 - 이요인 이론(Two Factor Theory)을 바탕으로 -", Asia Pacific Journal of Information Systems, 17(2), pp.97~122 (2007), 한국경영정보학회
- Cheong, J, "Mobile internet acceptance in Korea", Internet Research, 15(2), pp.125~140 (2005)
- Okazaki, S, "How do Japanese Consumers Perceive Wireless Ads? A Multivariate Analysis", International Journal of Advertising, 23(4), pp.429~454 (2004)
- Chang, Hyeong-yu, "Mobile advertising characteristics role of involvement and influence on the time of use and attitude: to target Chinese consumers", Korea Internet e-commerce Society Research, 11(3), pp.131~151 (2001)
- Quelch, J. A., "The Internet and international marketing", Sloan Management Review, 37(3) (1996)
- Lee Seonro, "Research on the use and the accommodation form of mobile devices: the center of the PDA system", Management Science, 34(4), pp.1023~1052 (2005)
- Moon Yong-eun, "Research on the impact factor of those using mobile banking", Research Information System, 13(2), pp.89~117 (2004)
- Shin, D. H, "User acceptance of mobile Internet:Implication for convergence technologies", Interacting with Computers, 19(4), pp.472~483 (2007)
- Buellingen, F, "Development perspectives, firm strategies and applications in mobile commerce", Journal of Business Research, 57(12), pp.1402~1408 (2004)
- Agarwal, R., "Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage", ~ (2002)
- Agarwal, R, "Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage", ~ (2000)
- 노미진, "모바일 특성이 모바일 서비스 수용에 미치는 영향", 경영교육연구, (48), pp.125~150 (2007), 한국경영교육학회
- Davis, F. D., "User acceptance of computer technology: a comparison of two theoretical models", Management science, 35(8), pp.982~1003 (1989)
- Hubona, G. S., "External variables, beliefs, attitudes and information technology usage behavior", System Sciences, Proceedings of the Thirtieth Hawaii International Conference on IEEE, 3, pp.21~28 (1997)
- 김준우, "정보기술수용이론(TAM)의 대안적 모델의 개발에 관한 연구", e-비즈니스연구, 8(2), pp.423~450 (2007), 국제e-비즈니스학회
- Davis, F. D., "Perceived usefulness, perceived eases of use and user acceptance of information technology", MIS quarterly, 38(3), pp.319~340
- Venkatesh, V., "A theoretical extension of the technology acceptance model: Four longitudinal field studies", Management science, 46(2), pp.186~204
- Ajzen, I., "The theory of planned behavior", Organizational behavior journal in the human decision processes, 50(2), pp.179~211 (1991)
- Empirical Study of the main factors affecting the use of the mobile Internet, "Kim Ho-yeong", ~ (2002)
- Bagozzi, R. P., "Attitudes, “intentions, and behavior:A test of some key hypotheses“", Journal of personality and social psychology, 41(4), pp.607~ (1981)
- Hair, J. F., "Black (1998), Multivariate data analysis", ~ (1998)