패션 디스플레이의 색채 디자인에 관한 연구
Research on Color Design in Fashion Display
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초록
패션 디스플레이는 패션 브랜드의 마케팅 전략 중 하나이다. 오늘날 소비자의 심미가 높아지면서 소비자들 패션 매장의 디스플레이에 대한 요구도가 높아지고 있다. 더욱이 색채 디자인은 디스플레이에서 심리적으로 매우 중요한 역할을 하고 있, 본 연구에서는 디스플레이의 색채 디자인 중심으로 색채 디자인의 현황, 감정적인 특성, 디스플레이의 색채 디자인의 심리 및 생리적 기능을 살펴 . 선행연구를 통해 구체적인 사례를 분석하고, 이러한 연구의 기초 위에 색채 디자인 방법과 규칙을 연구한다. 그리고 배색미의 원칙을 파악하고, 패션 디스플레이에서의 색채 디자인의 효과를 더 잘 얻을 수 있도록 디스플레이의 색채 디자인의 향후의 계획을 제시해야 한다.
Abstract
Fashion display is a part of fashion brand marketing strategy. Today, due to the improvement of consumers' aesthetics, consumers' requirements for display and decoration in fashion stores are also increasing. And color design plays an important psychological role in the display. In this study, the color design of the display is taken as the center, and the status quo, emotional characteristics, psychological and physiological functions of the color design of the display are taken care of. After analyzing specific examples through previous studies, the methods and rules of color design are explored on the basis of these studies, and the principles of color matching beauty are studied to prompt the color design that follows in the display. First, there should be some emphasis on the overall color allocation. Second, the structure of the store needs to be considered. Third, we need to emphasize scientific and reasonable color matching sequence. To sum up, judging this research is of positive significance to the later research on color design.
참고문헌 (16)
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