소셜미디어를 활용한 튀르키예의 디지털 공공외교 사례 연구
A Case Study on Turkey’s Digital Public Diplomacy via Social Media
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Turkey’s discussion of digital open diplomacy is part of a relatively small starting point, ranking 8th in the latest Digital Diplomacy Index. Currently, Turkey’s public diplomacy aligns with the trend of utilizing digital technology to engage with the world through charm diplomacy. Notably, our digital efforts are tied to Turkey’s high-growth environment and the use of media as a driving force in digital public diplomacy. Consequently, this study has conducted thorough research to examine Turkey’s digital open diplomacy using compelling media. We categorized it into top-down and bottom-up approaches. Firstly, as a top-down example, we examined President Erdoğan’s utilization of social media. For bottom-up instances, we delved into Turkey 2.0 International Coffee House as a digital virtual cafe and Turkey Actor’s social media account as a diplomatic channel with overseas audiences. Consequently, Turkey has actively embraced a digital public diplomacy strategy in recent times, with expectations of enhancing the country’s global image, including in neighboring nations. Notably, due to the amicable relationship between Turkey and Korea, where they perceive each other as brother countries, it is anticipated that Turkey’s social media public diplomacy targeting Korea will yield significant diplomatic effects in the future.
Abstract
Turkey’s discussion of digital open diplomacy is part of a relatively small starting point, ranking 8th in the latest Digital Diplomacy Index. Currently, Turkey’s public diplomacy aligns with the trend of utilizing digital technology to engage with the world through charm diplomacy. Notably, our digital efforts are tied to Turkey’s high-growth environment and the use of media as a driving force in digital public diplomacy. Consequently, this study has conducted thorough research to examine Turkey’s digital open diplomacy using compelling media. We categorized it into top-down and bottom-up approaches. Firstly, as a top-down example, we examined President Erdoğan’s utilization of social media. For bottom-up instances, we delved into Turkey 2.0 International Coffee House as a digital virtual cafe and Turkey Actor’s social media account as a diplomatic channel with overseas audiences. Consequently, Turkey has actively embraced a digital public diplomacy strategy in recent times, with expectations of enhancing the country’s global image, including in neighboring nations. Notably, due to the amicable relationship between Turkey and Korea, where they perceive each other as brother countries, it is anticipated that Turkey’s social media public diplomacy targeting Korea will yield significant diplomatic effects in the future.
참고문헌 (22)
- 김상배, "정보화시대의 외교:개념화의 모색", 한국정치학회보 (2002)
- 김상배, "소셜미디어와 공공외교: 행위자-네트워크 이론으로 보는 미국의 전략", 한국국제정치학회 국제정치논총, 52(2) (2012)
- 김상배, "지구화 시대의 공공외교" (2019), 사회평론아카데미
- 김태환, "한국 디지털 공공외교현황과 활성화", 국립외교원 외교안보, ~ (2023)
- 문인철, "메타버스 시대, 도시의 디지털 공공외교 추진 방향", 국가안보와 전략 (2021)
- 오종진, "터키의 신아시아 구상과 공공외교 전략", 한국외국어대학교 중동연구소 (2022)
- 이숙종, "포스트 코로나 시대의 중견국 외교와 행정", 행정포커스, 147 (2020)
- 채영길, "공공외교와 커뮤니케이션" (2021), 한경사
- 최용석, "소셜 미디어를 이용한 공공외교가 국가이미지와 국가브랜드에 미치는 영향에 관한 연구", 한국콘텐츠학회, 16(16), pp.426~438 (2015)
- 한국정보산업연합회 조사연구팀, "소셜 미디어(Social Media)란 무엇인가?", 한국정보산업연합회, ~ (2006)
- Buhalis, D., "SoCoMo marketing for travel and tourism: Empowering co-creation of value", Journal of Destination Marketing & Management, 4(3), pp.151~161 (2015)
- Ceren Urcan, "Leaders on Twitter- Twitter as a Digital Diplomacy Tool", Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (2021)
- Ilan Manor, "Are We There yet: Have MFAs Realized the Potential of Digital Diplomacy? Brill Research Perspectives" (2016), Brill
- Jessica Ong Hai Liaw, "Digital Diplomacy: The Role Of Social Media", Solid State Technology, 63(6) (2020)
- Matel, John, "Digital Diplomacy: IIP Engages New Audiences with Social Media", State Magazine (2009)
- Nancy Snow, "Rethinking Public Diplomacy" (2009), Routledge
- Nye, "Public Diplomacy and Soft Power", Annals of the American Academy of Political and Social Science, 616, pp.94~109 (2008)
- "The State of Digital Diplomacy 2016 Dijital Araştırmalar Derneği’nin Dijital Hükümet 2016 reyting sonuçları", ~
- Valentin Costa, "Shaping Public Diplomacy through Social Media Networks in the 21st Century", Romanian Journal of History and International Studies (2017)
- Oğuz Göksu, "Digital Seige", pp.45~67 (2021)
- Ömer Vatanartıran, "Celebrity Social Media Accounts As Public Diplomacy Tools", Uluslararası Halkla İlişkiler ve Reklam Çalışmaları (HİRE) (2020)
- Yağmurlu, Aslı, "Halkla İlişkiler Yöntemi Olarak Kamu Diplomasisi", iletişim: araştırmaları, 5(1), pp.9~38 (2007)