친환경 종이 용기 화장품 구매 동기가 만족 및 재구매 의도에 미치는 영향
The Effects of Eco-friendly Paper Container Cosmetics Purchasing Motivation on Satisfaction and Repurchase Intention
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
본 연구에서는 친환경 종이 용기 화장품 구매 동기와 만족 및 재구매 의도에 어떠한 영향을 미치는지 알아보고자 하였다. 이를 위해 설문조사 실시하여 총 184명의 설문지를 분석했다. 주요 결과는 다음과 같다. 구매 동기의 구성요소인 상징성, 심미성, 실용성은 만족에 모두 유의한 영향을 미치며 재구매 의도에는 심미성과 실용성이 유의한 영향을 미치는 것으로 나타났다. 또한, 친환경 종이 용기 화장품에 대한 만족이 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 그러므로 친환경 종이 용기 화장품 마케팅 관리자는 만족과 재구매 의도에 가장 큰 영향을 미치는 구매 동기 요인인 실용성을 강조한 마케팅 방안을 제시해 나아가야 한다고 판단된다.
Abstract
In this study, we tried to find out how it affects the motivation, satisfaction, and repurchase intention of eco-friendly paper container cosmetics. To this end, a survey was conducted and a total of 190 questionnaires were analyzed. The main results are as follows: Symbolicity, aesthetics, and practicality, which are the components of purchase motivation, have a significant effect on satisfaction, and both aesthetics and practicality have a significant effect on repurchase intention. In addition, satisfaction with eco-friendly paper container cosmetics has a significant impact on repurchase intentions. Therefore, it is believed that eco-friendly paper container cosmetics marketing managers should present marketing measures that emphasize practicality, the motivation for purchasing, which has the biggest impact on satisfaction and repurchase intentions.
참고문헌 (32)
- "National waste generation and disposal status. 2019" (2020)[URL]
- "Trends and issues in the industry following the enforcement of labeling of cosmetics containers and packaging materials" (2020)[URL]
- "The recycling rating system. Exoneration?The Cosmetics Industry's 'Complaints'" (2021)[URL]
- "Reduce plastic and recover containers…Cosmetics Industry Plastic Initiative" (2021)[URL]
- "Kolmar Korea Develops Paper Tube to Replace Plastic Cosmetics Container...First time in Korea" (2020)[URL]
- "Butterfly effect sung by Covid-19... The waste plastic tsunami is coming" (2020)[URL]
- "Disposable plastic containers usage skyrockets…Enterprises participating in environmental campaigns" (2021)[URL]
- "Let's protect the environment and sanitation"#ZeroWaist Movement Spread" (2020)[URL]
- 도경은, "친환경소재가 적용된 화장품브랜드 용기디자인에 관한 연구", 브랜드디자인학연구, 8(1), pp.57~68 (2010), 사단법인 한국브랜드디자인학회
- E. H. Son, "A Study on the Consumer’s Perception and Purchasing Behavior of Environmentally Friendly Container Cosmetics", master, pp.2021
- B. S. Hwang, "Patent Strategy for the Development of Eco-Friendly Paper Cosmetics Tube Container", master, pp.2021
- J. H. Kim, "A study on the plastic vessel design of environment friendly : a soft drink the pivot pet bottle", master, pp.2003
- Y. J. Jung, "Real Skin" (2017), Kuhmin Publishing
- "Best of Green Innovation Design honors"… Kolmar Korea's "Paper Tube" Cosmetics Container Industry Minister Award winner" (2020)[URL]
- "Pretty trash 90% nonrecyclable" cosmetic container dilemma" (2021)[URL]
- ""Write on paper instead of plastic" cosmetic container transformations" (2021)[URL]
- S. J. Lee, "A Study on Clothing Purchase Behavior according to Clothing Life Style : As object of college men and women in seoul", master, pp.1994
- 김기옥, "자기결정성 이론에 근거한 구매동기 척도개발", 가정과삶의질연구, 24(1), pp.71~82 (2006), 가정과삶의질학회
- Y. J. Lee, "The effects of wine purchase motives on wine selection attributes : moderating effect of interpersonal orientation", Doctor, pp.2008
- H. S. Park, "A Study on Consumption Patterns and Purchase according to the Motivations of Tourism Specialties", master, pp.2015
- R. A. Westbrook, "A Motivation-Based Shopper Typology", Journal of Retailing, 61(1), pp.78~103 (1985)
- E. D. Tauber, "Why Do People Shop?", Journal of Marketing, 36(4), pp.46~49 (1972)
- J. A. Howard, "The theory of buying behavior" (1969), Wiley Publishing
- M. S. Kim, "A Study on Relationships between Service Quality Evaluations and Satisfaction and Revisit Intentions among Nail Shop Customers", master, pp.2010
- 문영주, "소셜미디어 이용동기가 만족과 재방문의도에 미치는 영향 :농촌체험마을 이용자를 중심으로", 한국콘텐츠학회 논문지, 11(9), pp.202~211 (2011), 한국콘텐츠학회
- H. J. Moon, "The Influence of Aerobics Center's Service Quality on Customer Satisfaction and Repurchase Intentions", Doctor, pp.2003
- G. H. G. McDougall, "Customer Satisfaction with Services : Putting Perceived Value into the Equation", Journal of Services Marketing, 14(5), pp.392~410 (2000)
- S. B. MacKenzie, "An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context", Journal of Marketing, 53(2), pp.48~65 (1989)
- C. W. Lee, "The Factors Influencing on Consumers' Satisfaction and Repurchase Intention for Tea Drinks", master, pp.2009
- E. J. Kim, "Purchasing Behavior of the Latest Trendy Color Bags : Focused on Purchase Motives, Purchasing Types, Satisfaction and Repurchase Intention", master, pp.2014
- L. S. Wu, "A Study on the Influence of Purchasing Motivation of Chinese Customers on the Intention to Purchase : Evidence for the Survey Result of Shanghai and Xiamen City", master, pp.2018
- AMOS statistical analysis method required for writing a dissertation, "SPSS", pp.2010, J. J Song