논문KCI 등재
Moral Judgment and Blame in Crisis Management
(사)위기관리이론과실천 (Crisis and Emergency Management: Theory and Praxis)|2011.04|Crisisonomy|제7권 제2호|pp. 209-222
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초록
This study investigated how people make moral judgments toward an organization involved in a crisis based on crisis types and crisis response types. To test it, the study employed 2 (control vs. uncontrolled) crisis types x 2 (excuse vs. apology) crisis response types between-subject design. The findings indicated that crisis types and crisis responses influenced participants’ moral judgment, and excuse in both crises type was judged much immoral than using apology. In addition, moral judgment significantly predicted blame.
Abstract
This study investigated how people make moral judgments toward an organization involved in a crisis based on crisis types and crisis response types. To test it, the study employed 2 (control vs. uncontrolled) crisis types x 2 (excuse vs. apology) crisis response types between-subject design. The findings indicated that crisis types and crisis responses influenced participants’ moral judgment, and excuse in both crises type was judged much immoral than using apology. In addition, moral judgment significantly predicted blame.
참고문헌 (26)
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