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남자 대학생들의 피부지식수준에 따른 자아존중감

The Self-respect of Male University Students According to Skin Knowledge

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초록

Here, we examined the effects of skin knowledge of male university students-who are positioning themselves as an important consumer in aesthetic-related industries-on self-respect. The study surveyed 431 male students attending one of three universities in South Chungcheong Province. Date analysis(ie, frequency analysis, cron Bach, technical statistical analysis, one-way random analysis, and multi-range testing) was performed using SPSSWIN 18.0. In summary, the average skin knowledge of male university students was an average M = 3.44, and in a group with a high level of skin knowledge(M=4.00), self-respect for skin care in the last six months also increase. Therefore, we observed that the skin knowledge of male university students influences their sense of self-respect useful information for those developing marketing strategies for the men's skin care industry.

Abstract

Here, we examined the effects of skin knowledge of male university students-who are positioning themselves as an important consumer in aesthetic-related industries-on self-respect. The study surveyed 431 male students attending one of three universities in South Chungcheong Province. Date analysis(ie, frequency analysis, cron Bach, technical statistical analysis, one-way random analysis, and multi-range testing) was performed using SPSSWIN 18.0. In summary, the average skin knowledge of male university students was an average M = 3.44, and in a group with a high level of skin knowledge(M=4.00), self-respect for skin care in the last six months also increase. Therefore, we observed that the skin knowledge of male university students influences their sense of self-respect useful information for those developing marketing strategies for the men's skin care industry.

참고문헌 (20)

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