초등학생의 창의성 신장을 위한 광고활용교육 프로그램 개발 및 적용

Abstract

This research intended to develop Advertising In Education(AIE) program for the growth of elementary school students' creativity and verify its effects by implementing the program. Through the consideration of precedent researches, it confirmed that advertisement can be educational material which can improve children's creativity, an educational program using advertisement based on the drawn implications was debeloped and applied to elementary school children and total 20 times of classes in creative experience activity and art class for 14 weeks by the pretest-posttest control design, for 2 classes for the fourth grade of elementary school. To analyze the effects the program developed in this research the creativity test (2004) of Choi and Lee, organized by three sectors including creative characteristic, creative thought and creative motive for the development of elementary school students' creativity was used. For the collected materials were analyzed by I-STATistics statistical treatment program. The conclusions of this research are as follows. First, an AIE program for the understanding standard of elementary school students was developed by considering and analyzing precedent researches and developed materials. The program was organized by various experience activities such as advertisement analysis, discussion of thought and feeling after watching, advertisement making, etc. after selecting the advertisement which can induce students' interests. Teaching․learning guidance and activity paper and Teaching․learning material teachers can refer were manufactured so that the program can be utilized easily to actual field. Second, the application of AIE program makes a positive effect on the improvement of elementary school students' creativity. Creative characteristic organized by factors with lots of innate effects didn't show significant change, but creative factors of creative thought and creative motive showed significant improvement(p<0.001). For the implication of this research, AIE program was verified to make a positive effect on the improvement of elementary school students' creativity. If following studies on systematic teachin g․learning activities of AIE are conducted based on the implication, AIE program will show a high value of program utilization.