The Rhetoric of Totalitarian Discourse
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Totalitarianism, as a political-economic system, prevailed in Europe, starting with the second decade of the twentieth century. By monopolizing the power of the state through imposing its way of thinking, totalitarianism dissolved the public space, eliminating the plurality of opinions. The totalitarian discourse, as an instrument of terror, had the purpose of excluding Otherness. Alterity, never innocent, was conceived as an adversary, an enemy, who had to be identified, unmasked and eliminated. Excitatory, the totalitarian discourse appeals through its rhetoric to a certain kind of pathos, which by its negativity, induces in public the installation of emotions of a destructive character. The totalitarian communist propaganda, both in Romania and in other countries of the former bloc of “popular democracies”, built its rhetorical discourse of domination on this pathos, having as double purpose the induction of contempt and hatred towards adversaries, and then the emotional support, from the public, of the illegitimate acts that the regime wanted to impose.
Abstract
Totalitarianism, as a political-economic system, prevailed in Europe, starting with the second decade of the twentieth century. By monopolizing the power of the state through imposing its way of thinking, totalitarianism dissolved the public space, eliminating the plurality of opinions. The totalitarian discourse, as an instrument of terror, had the purpose of excluding Otherness. Alterity, never innocent, was conceived as an adversary, an enemy, who had to be identified, unmasked and eliminated. Excitatory, the totalitarian discourse appeals through its rhetoric to a certain kind of pathos, which by its negativity, induces in public the installation of emotions of a destructive character. The totalitarian communist propaganda, both in Romania and in other countries of the former bloc of “popular democracies”, built its rhetorical discourse of domination on this pathos, having as double purpose the induction of contempt and hatred towards adversaries, and then the emotional support, from the public, of the illegitimate acts that the regime wanted to impose.
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